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The media strategy that increased clicks on Perú’s La República newspaper by 1.650% in a week
The SEO action was aimed at working on the technology content of the Peruvian newspaper La República, seeking to generate an impact in terms of positioning in Google Discover. PTo test this action we took 1 week to measure the analysis and results.
The SEO strategy was based on changing the volume of technology content generated and published in the media, from a total of 80 to 120 articles per week.
This way, the relationship between the volume of content and the casual themes could generate an alteration in the normal performance of the newspaper La Republica, in Google Discover.
All these contents must be worked with the necessary SEO parameters to boost positioning opportunities:
h1 and h2 tag optimization
interlinking with related articles
use of keywords of value related to each content
bold markup to improve user navigation
use of images
Increase impressions and clicks by at least 500% on Google Discover.
Within 7 days, the newspaper La República had an increase in impressions of
933%
Within 7 days, the newspaper La República had an increase in clicks of more than
1.650%
!
