01.
Seguros Falabella started its SEO campaign focusing on improving the quality of the entire site's content and its proper interlinking, ensuring a better user experience and reach.
In addition, the site had several technical obstacles that, with the help of their SEO team in Chile and some recommendations from our side, we needed to work on resolving.
The strategy focused on improving the quality of traffic for the main verticals, such as Auto Insurance, Home Insurance, and Life Insurance. To achieve this, new content was created specifically targeted to each service.
To generate the content, a keyword analysis was conducted covering all the most commonly used search intents by users when looking to purchase each type of insurance. This strategy was complemented with various link building actions.
The number of pages per session visited increased by 20,2%
The average session duration of a user increased by 48%
The clicks increased by 219,8%
In 11 months, impressions increased by 257,7%
In 11 months, Seguros Falabella managed to improve the quality of users visiting its website, reducing its bounce rate by 22.8%.
