07.
The context in which the Jumbo team found itself was influenced by two factors, on the one hand the lack of prioritization in SEO implementations and on the other different changes in the team structure that delayed these actions even more.
Added to this was the mandatory quarantine, which meant that Jumbo had to begin working with more presence on its SEO strategy, since sales through the online platform began to increase.
In order to achieve the objective that had been set, and taking into account the increase in sales as a result of the quarantine, a strategy was generated that had two main focuses.
On the one hand, we worked on the SEO optimization of the main categories that position for general supermarket and super online searches.
Secondly, the implementation of SEO actions was prioritized in the categories related to cleaning products, whose searches had increased recently.
Continuing, as the quarantine passed, work was done on the potential of jumbo in areas such as electro and gaming.
In 6 months, sales grew by far exceeding the established objective, a 215%
Jumbo's conversion rate, during the period from February to August, grew by 33%
