06.
One of the obstacles that YPF's SEO campaign presented was the time that the internal development team had to dedicate to the actions that were sent, and the company's own processes that each action had to go through, which delayed the plans to achieve results.
To begin working on YPF's performance, a prioritization of landings was carried out, beginning to implement improvements in a hierarchical order.
The strategy team in charge of the campaign put together a series of actions to reduce loading times, which included the following optimizations:
- 01. Disavow low quality backlinks
- 02. Sitemap structure correction
- 03. Content landing optimization
- 04. Audit & general site performance improvements
- 05. Optimization of the home page, in terms of content and SEO factors.
In 12 months, YPF decreased its loading time on category pages by 38,18%
In 12 months, the YPF website home decreased its loading time by one 19,77%
YPF's internal landing pages, in 12 months, decreased their loading time by one 42,03%
