04.
Claro Argentina's eCommerce was not able to meet its monthly sales targets, as its pages were not ranking organically for generic brand-related search queries related to mobile phone brands.
Generate content that addresses the user's needs with information relevant to each stage of the purchasing process, aligning with over 400 variables of Google's algorithm for organic ranking.
To address this, an Inbound Conversion Marketing strategy was proposed to generate SEO-optimized content that includes: product features, technical information, differentiators for each, images, interlinking with related landings, and user navigation.
In 12 months, sales from organic traffic increased by a +220%
Claro's average organic positioning increased by 80%
Due to the implementation of the Inboung Conversion Marketing strategy, the conversion rate increased more than one 110%
