02.
Movistar had been working on an SEO campaign with Punto Rojo for the past 3 years.
At the beginning of 2018, the challenge was focused on finding new non-brand traffic opportunities for conversion-related searches related to their eCommerce products.
A strategy was implemented with the main focus of generating high-quality visits that would lead to higher conversions by focusing on the creation and optimization of landing pages targeting keywords such as mobile phone brands ("Samsung Phones") and mobile phone brands + models ("Samsung S12 Plus"), the most ambitious in terms of conversion and organic competition.
The semantic optimization of the eCommerce homepage was carried out, and an interlinking strategy was implemented to improve navigation for the Googlebot and enhance the distribution of authority to the optimized pages for the valuable keywords identified.
In addition, we worked on short-tail brand searches like "Motorola Cell Phones" and focused on non-brand keywords such as "Used Cell Phones" through optimized content creation and interlinking strategies.
In one year, a session growth of 65,10%
In one year, a sales increase of 860,4%
