05.
At the beginning of March 2020, a factor that was difficult to prevent became present, the quarantine caused by the pandemic that affected the entire world.
Given this situation, Nespresso Chile's purchases began to focus solely online, since all physical stores had to temporarily close.
This made the need to act with SEO implementations that give greater relevance in search engines, and thus a greater amount of traffic to the brand's site, become more relevant.
One of the obstacles that this context presented was the lack of stock, since the brand was not prepared for the sales levels that began to occur.
Faced with this, the Punto Rojo team began to work on a strategy that sought to optimize all the content and landing pages of products with which Nespresso had enough stock to market, generating an increase in traffic to them.
636% Nespresso Chile sales grew in 6 months.
178% The conversion rate grew in 6 months.
