08.
The main challenge of Tuenti Ecuador's SEO campaign was a platform and design migration, which was going to be developed on its website.
The fundamental objective based on the challenge was to maintain the positioning and organic traffic existing in the period before, during and after the migration.
To avoid the loss of traffic and positioning as a consequence of the migration, actions were defined in three stages: pre-migration, migration and post-migration.
To begin, the necessary parameters were determined so that Google can interact correctly with the Tuenti Ecuador site: HTML5 Structure for Site Layout and Content Guidelines.
45 days post migration, Tuenti Ecuador not only maintained the organic traffic it had previously, but also registered an increase in 17,1%
