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The migration strategy that increased El Futbolero's impressions in Argentina, Brazil and Spain by 248%.
Migration of 11 of the Ciberniksa Group's sites to a new CMS for media.
To avoid the loss of traffic and positioning as a consequence of the migration, actions were defined in three stages: pre-migration, migration and post-migration.
First, the necessary parameters were determined so that Google could interact correctly with the media.
Following this, a migration roadmap was established with all the necessary steps to prevent Google from de-indexing existing pages.
Data 15 days after migration:
El futbolero Argentina
Impressions:
196,88%
Clicks:
156,48%
El futbolero Brazil
Impressions:
141,36%
Clicks:
95,34%
El futbolero Spain
Impressions:
248,55%
Clicks:
218,61%
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