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el futbolero
hoja

The migration strategy that increased El Futbolero's impressions in Argentina, Brazil and Spain by 248%.

Challenge

Migration of 11 of the Ciberniksa Group's sites to a new CMS for media.

Solution

To avoid the loss of traffic and positioning as a consequence of the migration, actions were defined in three stages: pre-migration, migration and post-migration.


First, the necessary parameters were determined so that Google could interact correctly with the media.


Following this, a migration roadmap was established with all the necessary steps to prevent Google from de-indexing existing pages.

Result

Data 15 days after migration:

El futbolero Argentina

Impressions:

196,88%

Clicks:

156,48%

El futbolero Brazil

Impressions:

141,36%

Clicks:

95,34%

El futbolero Spain

Impressions:

248,55%

Clicks:

218,61%

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