Keywords are the terms that we choose to highlight in order to be found in search engines. They are a fundamental element in an SEO campaign since they determine the traffic of visitors we attract to our website. On the one hand, keywords are the exact words with which a user searches for what he…
Read More
Searches bring users and users generate sales. This is why Keyword Rankings reports have been done since SEO was born. Having a tool that monitors and allows you to see the general status of the most relevant keywords to your business is essential for any SEO. There are many Keyword Rankings tools that allow you…
Read More
When we are checking our site in Google Search Console, a reading error often tells us that there is a Soft 404 Error. But what does this Soft 404 refer to? What makes it different from the usual “404 Not Found”? What does Google tell us about it? How does it affect our site’s SEO?…
Read More
When talking about websites, whether they are content media or e-commerce, there is a process that is always present and that concerns both the Technology Department and the Marketing Department of a company: website migrations. Here we tell you how to perform them successfully. When thinking about migration, it is essential to know what the…
Read More
Google and other search engines have improved their search results over the last few years with the sole purpose of better satisfying users’ search intent. Sometimes they even show the answer to the query before the URLs of third-party websites that rank in the SERPs. An example of this is the query “weather” in which…
Read More
From time to time, some SEO blog posts a list that indicates how likely you are to have someone click on an organic result according to its positioning on Google. These notes usually analyze Google Search Console data from a large number of sites and then average the click-through rate. While this information can be…
Read More
Keywords are the words that people use to search in Google. We must use them when generating content for users to understand our products or services and so that they can find us within the first results in search engines. These words show us which are the intentions that a person has when performing a…
Read More
1# ¿What is a link-building campaign? A link-building campaign is the process of increasing the number of links directed to your website, usually accompanied by some sort of overall objective. Assets belonging to the website are used to get those links. The assets can be anything from content and news to products and services. 2#…
Read More
On February 5, Google announced the launch of a new feature in its Lighthouse Chrome extension: SEO audits. Lighthouse is a free Chrome tool used to audit a page’s accessibility, performance, and now other SEO indicators. It is based on open source and accepts public contributions. During analysis, Google Lighthouse simulates a page visit from…
Read More
Are you looking for a job in SEO? Do you have to select personnel? We talked to Gabriel Ghignone, head of Human Resources at Punto Rojo. Here is what he told us. I’ve never been a fan of judging a candidate’s “qualifications” by their academic qualifications. Of course, they provide a useful overview. However, in…
Read More