From specialists to novices, I am often asked about SEO courses, SEO training, and other methods to learn. As time goes by, the academic level of SEO is growing and there are already interesting courses. But I still believe more in the self-taught foundation to better fix the knowledge. For this reason, and mainly for…
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One of the main opportunities to increase your site’s traffic is by improving the CTR percentage. To do this, the most important thing is that you are already getting impressions in the SERPs and, of course, some traffic on those URLs to be optimized. However, regardless of the position you are occupying in the search…
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The knowledge that will help you start your SEO career. Courses, conferences & knowledge sources to set you apart. There are many SEO courses and training out there and if you are starting your SEO career, you probably have more doubts than certainties about how to do it. During my 4 years leading the HR…
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Exclusive Affiliate Websites: If your site has no generated content and is based on affiliate programs, you will be penalized by Google. OOP Over Optimization Penalty: Having a new site over-optimized. Your optimizations should be gradual, not sudden. Bad links: Having links to penalized sites. Poison Keywords: Make sure you don’t have words related to…
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Many services charge you to show you how your keywords rank in Google search results. While there are some free versions, they don’t give you many options to modify your data. Today we are going to show you how to view 100% accurate ranking data so you can measure the status of your SEO efforts.…
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We already know that including links on our page and creating share-worthy content helps us to increase domain authority and improve organic rankings. All SEO experts know the power of link building, but is that all we can do? What about those of us who are looking for new strategies to optimize our pages? We…
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Undoubtedly, one of the 3 main factors that influence SEO ranking is the content. Keyword Density is a parameter that will identify the number of times that keywords are repeated within the entire textual content of each page. The parameter is determined by a simple count, the number of times the word is repeated divided…
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One of the biggest challenges for an SEO always revolves around value, whether it’s how to show a client the value of the work done or how to extract valuable insights from our data. In today’s post, we’re going to look at how to get a little better at the second point. Google Search Console…
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No matter what you do, ROI (Return on Investment) is one of the top priorities when running a campaign. All the metrics that are presented as results of a campaign are interesting, but at the end of the day what matters is how much was earned. ROI allows you to evaluate a campaign by its…
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Google Sheets is one of the most powerful tools for SEO. It has a great variety of functionalities, and functions to manipulate your data, APIs, and documentation. If you have been using it for a few years, you may have noticed that its formulas are getting more and more complex with various concatenations, conditionals, nested…
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