On February 5, Google announced the launch of a new feature in its Lighthouse Chrome extension: SEO audits. Lighthouse is a free Chrome tool used to audit a page’s accessibility, performance, and now other SEO indicators. It is based on open source and accepts public contributions. During analysis, Google Lighthouse simulates a page visit from…
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Are you looking for a job in SEO? Do you have to select personnel? We talked to Gabriel Ghignone, head of Human Resources at Punto Rojo. Here is what he told us. I’ve never been a fan of judging a candidate’s “qualifications” by their academic qualifications. Of course, they provide a useful overview. However, in…
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For those who don’t know it yet, Screaming Frog is one of the most useful tools to audit a site for SEO. It consists of an application that crawls a site by entering the initial URL and then each of its links until it has read the entire site. The result is a lot of…
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No doubt one of the three main factors influencing SEO positioning is the content and how it is generated following different optimization parameters. Now, to know how relevant the content of a site is to the query made by the user, the term TF-IDF (term frequency-inverse document frequency) arises, a first cousin of what was…
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If we talk about SEO, we refer to an abbreviation that stands for “Search Engine Optimization”, but specifically…what is SEO? Probably when we think of the term search engine, the name Google comes to mind, which is precisely a search engine. In this sense, we can define SEO as the discipline that is in charge…
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How working reviews into your SEO & product strategies can be your best tool for e-commerce to sell more. They say that facing our fears makes us grow as people. Overcoming fear and implementing a product review strategy grows our sales. Reviews are an almost perfect mixture of SEO & sales. It can help us…
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As we mentioned in our last post, it’s usually hard to show the value of an SEO campaign to a client or potential client. By not being able to see the value of the optimization work or not being able to visualize the return on investment, a client may cancel a campaign or decide not…
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One of the concepts that you surely may have heard when talking about SEO is “Indexing”. Indexing is one of the most important elements that we should take care of for our site, that is because a web that is not indexed is not visible in the Google search results or any other search engine.…
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Optimizing faceted navigation, regardless of what your e-commerce sells, is the best opportunity to increase natural search performance. Known as well as guided search, faceted navigation allows you to apply filters to the product list that shows on your page. Choosing product attributes in these filters allows buyers to see what they want to see,…
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