Undoubtedly, one of the 3 main factors that influence SEO ranking is the content. Keyword Density is a parameter that will identify the number of times that keywords are repeated within the entire textual content of each page. The parameter is determined by a simple count, the number of times the word is repeated divided…
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Get quick and easy #SEO optimization from Google Tag Manager (#GTM) with this unmissable how-to guide. GTM is a tool with many benefits for any online marketing campaign. Ultimately, it changes the way you implement Google Analytics tracking, Google AdWords conversion pixels, or tracking of all types of online advertising, among other things. With this…
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As every year, Google released the report with the most repeated search trends in 2018. This is based on the keywords that have had a peak of searches during the last 12 months and therefore allows us to define and identify what were the events that characterized the same. From Punto Rojo Mexico and Argentina…
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Keywords are the terms that we choose to highlight in order to be found in search engines. They are a fundamental element in an SEO campaign since they determine the traffic of visitors we attract to our website. On the one hand, keywords are the exact words with which a user searches for what he…
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When talking about websites, whether they are content media or e-commerce, there is a process that is always present and that concerns both the Technology Department and the Marketing Department of a company: website migrations. Here we tell you how to perform them successfully. When thinking about migration, it is essential to know what the…
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Google and other search engines have improved their search results over the last few years with the sole purpose of better satisfying users’ search intent. Sometimes they even show the answer to the query before the URLs of third-party websites that rank in the SERPs. An example of this is the query “weather” in which…
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On February 5, Google announced the launch of a new feature in its Lighthouse Chrome extension: SEO audits. Lighthouse is a free Chrome tool used to audit a page’s accessibility, performance, and now other SEO indicators. It is based on open source and accepts public contributions. During analysis, Google Lighthouse simulates a page visit from…
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If we talk about SEO, we refer to an abbreviation that stands for “Search Engine Optimization”, but specifically…what is SEO? Probably when we think of the term search engine, the name Google comes to mind, which is precisely a search engine. In this sense, we can define SEO as the discipline that is in charge…
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How working reviews into your SEO & product strategies can be your best tool for e-commerce to sell more. They say that facing our fears makes us grow as people. Overcoming fear and implementing a product review strategy grows our sales. Reviews are an almost perfect mixture of SEO & sales. It can help us…
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One of the concepts that you surely may have heard when talking about SEO is “Indexing”. Indexing is one of the most important elements that we should take care of for our site, that is because a web that is not indexed is not visible in the Google search results or any other search engine.…
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