Online events such as Hot Sale and Cyber Monday are a great opportunity to increase sales for the brands with an online presence. To maximize this, eCommerce carries out different strategies of communication that allow them to reach more users and to be present with their products or services, for the searches they do. One…
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Get quick and easy #SEO optimization from Google Tag Manager (#GTM) with this unmissable how-to guide. GTM is a tool with many benefits for any online marketing campaign. Ultimately, it changes the way you implement Google Analytics tracking, Google AdWords conversion pixels, or tracking of all types of online advertising, among other things. With this…
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As every year, Google released the report with the most repeated search trends in 2018. This is based on the keywords that have had a peak of searches during the last 12 months and therefore allows us to define and identify what were the events that characterized the same. From Punto Rojo Mexico and Argentina…
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Keywords are the terms that we choose to highlight in order to be found in search engines. They are a fundamental element in an SEO campaign since they determine the traffic of visitors we attract to our website. On the one hand, keywords are the exact words with which a user searches for what he…
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Searches bring users and users generate sales. This is why Keyword Rankings reports have been done since SEO was born. Having a tool that monitors and allows you to see the general status of the most relevant keywords to your business is essential for any SEO. There are many Keyword Rankings tools that allow you…
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When we are checking our site in Google Search Console, a reading error often tells us that there is a Soft 404 Error. But what does this Soft 404 refer to? What makes it different from the usual “404 Not Found”? What does Google tell us about it? How does it affect our site’s SEO?…
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Google and other search engines have improved their search results over the last few years with the sole purpose of better satisfying users’ search intent. Sometimes they even show the answer to the query before the URLs of third-party websites that rank in the SERPs. An example of this is the query “weather” in which…
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From time to time, some SEO blog posts a list that indicates how likely you are to have someone click on an organic result according to its positioning on Google. These notes usually analyze Google Search Console data from a large number of sites and then average the click-through rate. While this information can be…
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Keywords are the words that people use to search in Google. We must use them when generating content for users to understand our products or services and so that they can find us within the first results in search engines. These words show us which are the intentions that a person has when performing a…
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1# ¿What is a link-building campaign? A link-building campaign is the process of increasing the number of links directed to your website, usually accompanied by some sort of overall objective. Assets belonging to the website are used to get those links. The assets can be anything from content and news to products and services. 2#…
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