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The Challenge

The real estate RE / MAX began its SEO campaign in 2018. By then the positioning they had consisted only of brand keywords. Non-brand search traffic was close to zero.

The Objective

Organically position yourself for sales and rentals of apartments, houses and premises taking into account the geolocation of the available assets within the RE / MAX site.

The Solution

The puntorojo team defined a 12-month SEO strategy focused on optimizing the On Page aspects of the site, defining local SEO actions and at the same time providing training to the internal RE / MAX team to improve the generation of content in Product sheets, considering the use of long-tail keywords and increasing positioning opportunities.

The Result

After a year of working together and favorable results, the RE / MAX agency extended the SEO campaign for an additional 24 months, doubling the number of actions and turning puntorojo into a strategic partner for organic positioning actions.

In 12 months, RE/MAX had an increase in users of

27,36%

In just 12 months, new users increased by

41,86%

In 12 months, it increased unique page views by

9,2%

In 12 months, there was an increase in sessions of

26,65%