One of the main opportunities to increase your site’s traffic is by improving the CTR percentage. To do this, the most important thing is that you are already getting impressions in the SERPs and, of course, some traffic on those URLs to be optimized. However, regardless of the position you are occupying in the search…
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Get quick and easy #SEO optimization from Google Tag Manager (#GTM) with this unmissable how-to guide. GTM is a tool with many benefits for any online marketing campaign. Ultimately, it changes the way you implement Google Analytics tracking, Google AdWords conversion pixels, or tracking of all types of online advertising, among other things. With this…
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Searches bring users and users generate sales. This is why Keyword Rankings reports have been done since SEO was born. Having a tool that monitors and allows you to see the general status of the most relevant keywords to your business is essential for any SEO. There are many Keyword Rankings tools that allow you…
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Google and other search engines have improved their search results over the last few years with the sole purpose of better satisfying users’ search intent. Sometimes they even show the answer to the query before the URLs of third-party websites that rank in the SERPs. An example of this is the query “weather” in which…
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Keywords are the words that people use to search in Google. We must use them when generating content for users to understand our products or services and so that they can find us within the first results in search engines. These words show us which are the intentions that a person has when performing a…
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For those who don’t know it yet, Screaming Frog is one of the most useful tools to audit a site for SEO. It consists of an application that crawls a site by entering the initial URL and then each of its links until it has read the entire site. The result is a lot of…
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