Google – SEO Blog Punto Rojo

Keyword Density

Mauro Quieto — Thu, 14 Jul 2022 15:45:13 +0000

Undoubtedly, one of the 3 main factors that influence SEO ranking is the content.

Keyword Density is a parameter that will identify the number of times that keywords are repeated within the entire textual content of each page.

The parameter is determined by a simple count, the number of times the word is repeated divided by the number of words in the entire HTML.

Example: If a keyword is repeated 4 times within a content of 100 words, the density of that keyword will be 4%.

Nobody can confirm what is the ideal percentage that keywords should have to rank better, but based on my experience I can determine that what worked best for me is to achieve a keyword density between 4% and 6%.

It is very important not to abuse this technique since search engines penalize the website when any of its pages have a very high keyword density.

I have experimented many times to determine how agile Google is when it comes to identifying a high keyword density, and I can assure you that its effectiveness is 100%, so I recommend you not to exceed 6% of your keyword density.

The best suggestion I can give you is “Write for users with search engines in mind, never write for search engines with users in mind”.

Some free tools to check your keyword density:

http://www.keywordanalyzer.org/

http://www.web-inspect.com/keyword-density.php

http://www.icrossing.com/tools/calculator.htm

http://www.submitexpress.com/analyzer/

http://keydensity.com/keyword-density-checker-calculator

http://www.webjectives.com/keyword.htm

http://tool.motoricerca.info/keyword-density.phtml

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How to do all SEO optimizations without a programmer and save time and money

Punto Rojo — Mon, 04 Jul 2022 13:38:07 +0000

Get quick and easy #SEO optimization from Google Tag Manager (#GTM) with this unmissable how-to guide.

GTM is a tool with many benefits for any online marketing campaign. Ultimately, it changes the way you implement Google Analytics tracking, Google AdWords conversion pixels, or tracking of all types of online advertising, among other things.

With this resource, the relationship between the IT and Marketing departments of large companies is forever changed. The consequence of its use is a streamlining of processes and a consequent simplification of the life of online marketing agencies such as ours when it comes to maintaining tracking codes and various pixels on numerous websites.

All this, in turn, allows us to offer higher quality services with optimal results.

What is GTM for?

This tool allows you to easily and quickly implement tags and code snippets for a website or mobile applications, such as those for traffic analysis and optimizing marketing campaigns.

In addition, HTML code snippets can be implemented or JavaScript elements can be embedded without touching the source code.

Modifications are made to the front end that can be triggered in three different stages:

Page View (when the browser makes a first analysis of the site).
DOM Ready (the browser finished creating the content).
Window loaded (browser loaded content, images, scripts completely).

An example:

E-commerce goes out on the weekend with Ahora12 on a site and needs to dynamically modify the quotas of its products for Saturday and Sunday. At the same time, it has a script that raises the number of quotas to embed them in the meta description.

If these scripts are triggered at the same time, the meta description may take the wrong information. In this way, what we need to do is to trigger the dynamic quotas in the DOM Ready to create the content and raise the meta description at the stage of Window loaded, so that, in this way, it raises well and in a staggered way the data in the SERP.

Zoom: GTM

The GTM container code snippet has an ID just like an Analytics account has. The nomenclature is always GTM-XXXX.

The GTM snippet should be pasted into the HTML just after the tag on all pages of the site. Doing this wrong can cause the tags to execute incorrectly.

Advantages

Time-saving: Using GTM allows us to make changes to the tags without touching the source code and without the need to go to the Devs. We need a resource with jQuery and/or JS skills to assemble the tags and load them.
Improved tag management: We manipulate everything from the GTM container. And we can save the versions of each implementation to rollback at any time.
Improved load time: Less JS, better load time, better positioning. We clean up the site code and improve performance.
Immediate implementation: We avoid “waiting for the next sprint” and implementation costs for clients who pay hourly fees to system agencies.

How GTM works

Triggers and variables

URL is the variable that triggers the Tag

The default variables

Custom variables

URL, DOM Element and Lookup Table are the most important.

Changes by GTM

Title tags
Meta descriptions tag
Schema and Markup Optimization
AMP settings
Headings (h1,h2)
Inclusion of SEO-optimized text (including CSS)
Inclusion of and tags

Inclusion of link box

Inclusion of lists and images

Image attribute optimization

Optimization/correction of canonicals

Meta robots optimization/correction

Optimization/correction of href lang

HTML redirects

Inclusion of tracking snippets (for an eventual new site it may be on our side to include GA and Search Console tracking)

Link attribute correction

What are the limits?

Now that we are beginning to see all the future that this tool opens up for us, we are not going to put limits or an expiration date on it.

As we have seen in this article, the optimization of page meta tags, which is a very important part of the positioning of a page, can be done without any problem.

Another important point to take advantage of is the markup of product data through Schema, also known as rich snippets. This includes product ratings, product descriptions, information about movies, restaurants, people, and in short, any of the Schema that is commonly used.

And although we obviously cannot develop a website from scratch. What we intended with this post is to test the operation of GTM applied to SEO and start with the most common tags to check the results. Once done, the next step is to continue testing to know the results.

Have you already tested your website with Google Tag Manager?

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The most used keywords in Google Mexico and Argentina

Jimena Bolán — Fri, 01 Jul 2022 21:02:32 +0000

As every year, Google released the report with the most repeated search trends in 2018. This is based on the keywords that have had a peak of searches during the last 12 months and therefore allows us to define and identify what were the events that characterized the same.

From Punto Rojo Mexico and Argentina we analyzed the main trends that were generated in both countries.

“World Cup 2018” was one of the most used words in different countries, including Argentina and Mexico. Concerning this, sportsmen such as “Javier Mascherano” and “Kylian Mbappé” also made up the list of most searched people.

Among other events that stood out in Google Argentina, we can find “G20”, “Partido Boca River”, and “Hot Sale 2018“.

In Mexico, on the other hand, “Boda del príncipe Harry”, “Sismo” and “Buen Fin 2018” were the events that took the most searches.

From this point, we highlight the importance of actively participating in commercial events, and consider the digital strategy SEO optimizations that allow us to expand our positioning opportunities for related searches.

In Argentina “Ley del Aborto” and “Como va la votación del aborto en el Senado” were topics that not only stood out in Google but follow a trend that continues to be seen today in social networks.

With a rise in the number of searches between July 1 and 7, ” elecciones 2018 méxico” was the main trend for this country, together with those of characters such as “Andrés Manuel López Obrador” and “Margarita Zavala”.

Both in Argentina and Mexico, a large number of queries referring to characters were repeated, among them, we can highlight the artists “Stan Lee”, “Avicii” and “Freddy Mercury”.

As expected, the series also occupied a category in Google’s most searched 2018. In Argentina, the first place went to “La Casa de Papel 2” followed by “Luis Miguel” and “El Marginal 2”.

In Mexico, the podium of most-viewed TV programs was occupied by “Exatlón”, while in second and third place in searches we can find “Enamorandonos” and “Caer en la tentación”.

The top words in queries and questions asked by users (what and how) were generated around the points mentioned above, some examples of these in Argentina are ” Qué hora es en Rusia”, “Cómo se llama la mascota del mundial”, and in Mexico “Qué países han ganado la copa mundial de fútbol” and “Cómo votar”.

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Keywords: improve your brand visibility and increase your conversions

Punto Rojo — Fri, 01 Jul 2022 20:59:21 +0000

Keywords are the terms that we choose to highlight in order to be found in search engines. They are a fundamental element in an SEO campaign since they determine the traffic of visitors we attract to our website.

On the one hand, keywords are the exact words with which a user searches for what he wants on the Internet.

On the other hand, keywords bring into play the desire of a company to position content, a product, or service (in short, our brand) within a specific category.

Google modificó el comportamiento del consumidor y revolucionó el marketing. Para no perder ganancias, se ha tornado indispensable comprender la importancia de las keywords, protagonistas de este fenómeno.

There are thousands of articles and videos on the subject, which are often confusing (sometimes even for experts). So let’s explain the topic without it sounding like Greek for those who are not specialists, but need to understand this process that is so relevant to online presence.

Much more than sales

Keyword selection is always made based on the marketing objectives of a particular company. Positioning for sales is only a portion of the available keyword work.

In reality, there are different types of sites other than e-commerce: corporate web pages, service pages, portfolios, blogs and content sites (and press in particular), and communities, among others.

Even within the world of e-commerce, it sometimes happens that there are big brands that, in addition to aiming to promote their online store and positioning for the sale of a product or service, need to appear in any search related to the context of that product or service and cover a greater or lesser range of influence according to specific marketing guidelines.

There are also sites of retail product brands, or brands in the car industry, technology, and insurance companies that, naturally, pursue sales objectives, but do not aim at online sales, so the use of this communication channel must satisfy other objectives.

That is, on the one hand, we can evaluate the intentions that each keyword represents; on the other hand, the focus on one or another keyword is defined according to commercial and brand interests.

Each case demands a unique strategy that exceeds the manuals and requires putting creativity into action, capitalizing on the experience, and activating the synergy of teamwork.

One more clarification. When we speak of “brand”, we allude to products and services, but also institutions and personalities. And something similar happens with the semantic breadth of the concept “sale”, which can be what in a specific case we define as “conversion”; however, a conversion can also be a specific branding action, such as achieving customer loyalty or improving a reputation.

Lastly, within the keyword world, there is an interesting division: what we call brand and non-brand keywords. The former are those that include words or groups of words that contain the name of our brand. When we use this type of keyword, we are attacking the sector of the public that already knows us. But we also have the no-brand keywords, which help us to expand our business and reach those people who do not yet know our brand and are looking for products related to us.

Here we will approach the issue from the paradigmatic case of e-commerce and, in particular, with no-brand keywords for this type of site, for the illustrative potential, but it is only a partial example of what can be obtained with a good SEO campaign.

Separating the wheat from the chaff

We can visualize the keyword analysis as if it were a filter:

We started with a niche: refrigerators.

We searched for keywords within that niche: refrigerators with freezers, no frost refrigerators, refrigerators prices, refrigerators with freezer prices, and a long etcetera.

We choose the best intentions: buy refrigerators with freezers with no frost in Buenos Aires, for example.

To carry out this filtering, there are many useful tools. One of the most popular is Keyword Planner, which allows us to work with the data provided by Google itself. It provides ideas for new keywords, the average number of searches, competition, and other data.

By identifying keywords relevant to our sales objectives, we segment the millions of available searches and target those that are most likely to lead to a purchase (or conversion).

What we do in this instance, rather than selecting specific words, is to choose intentions. If we sell refrigerators, we want to position for all keywords that have sales potential.

It is worth clarifying that a Keyword Research is not an analysis of ten words, but hundreds and hundreds.

Once we know which are the ideal keywords, that is to say, the best within a particular niche, what follows is to optimize the respective website so that it appears as high as possible in Google for any approximate search.

Once this is done, optimizing is a complex activity that involves more technical aspects. For now, it is enough to know that the selected keywords will be placed in the following strategic places within a website:

URL: The placement of the main keyword in the URLs of all pages and products and/or services that we want to position.

The title tag is the presentation of the products. It is important to include the keyword to improve SEO.

H1 is the main title of the visible content. Adding the keyword will help us to attract users who are searching for the keyword and it is the title that will provide us with a greater attraction for them to continue reading the content.

H2, H3…H5: Subtitles. We are interested in working with not-so-relevant keywords to gain positioning little by little.

Body text: We need to add keywords in the texts, but in an orderly manner and without over-optimizing. We need to include synonyms and Long Tails since the recommendations talk about a maximum of 5% of the keyword per text.

Not all that glitters is gold

In the case of e-commerce, a good keyword satisfies these three criteria:

Relevance

Let’s imagine we have a tourism agency website and we want to promote an all-inclusive combo to Cancun.

We get our page to appear in the first position on Google every time someone searches for “how many people does Cancun have”. That would bring us a lot of visits, but… what good would this traffic do us?

When someone searches for “people in Cancun” it is because they want to find information about the population of Cancun, and if they arrive at a tourist agency website, what they will do is leave immediately. In other words, we will not satisfy that user’s search, we will not make him or her happy, and we will waste his or her time.

For this reason, accumulating visits does not make sense. What we are interested in is to get to our website precisely those people who are looking for what we offer: to buy an all-inclusive package to Cancun.

So, for a keyword to be good, it has to be very relevant according to the content of the page.

Popularity and competition

A keyword will be better the more people search for it. We are more interested in positioning ourselves for a phrase that 100,000 people per month search than for one that is searched by only ten. However, this is not all, as we will see.

To better illustrate this point, it is worth knowing that search clicks are distributed as follows: the first five search results get 73.80% of all clicks.

We can say that an interesting search term is no longer the one that offers the most traffic, but the one that brings us more consistent traffic, of higher quality, and less burdened by our competitors.

The most contested keywords are important, of course: the best restaurants are usually those where there is a line to sit down. But, beware, as in life itself, that does not mean that other restaurants where there are fewer people do not eat well, or even better than there.

Purchase Intent

When we analyze a keyword, we always think about the intention of the person performing a search. What do they really want, and why are they searching for it?

The best keywords are the commercial ones, that is, the ones that people who intend to buy are looking for.

Let’s leave behind the sale of all-inclusive packages to Cancun. Now we sell home appliances. Televisions, for example.

If someone googles “buy 32 inches led TV in CABA”, we know they are thinking of spending money on a TV; while if they search for “led TV screen” we do not know if they have broken the screen of their TV or if they are looking for information about the technology used in led screens for a university project, etc.

In conclusion, someone who comes to our website looking for “buy 32 inches led TV in CABA” is much more likely to end up clicking on the buy button than someone who arrives looking for a “led TV screen”.

These are some words that are usually part of commercial phrases (used to build Long Tails):

Buy

Combo

Promotion

Discount

Offer

Cheap

The best

Price

Google is trying to understand search intent. And it is increasingly refining the process of selecting what and how it displays based on what the underlying intent is.

Take the first step: get to know your customer’s desires

In an SEO campaign, there is nothing more important than keyword research, since optimizing with inappropriate keywords will simply not generate the desired traffic and we will lose money.

On the other hand, when we choose the right keywords, it is more than likely that we will appear at the top of Google. This means that, if we offer the product we have invested the work in, we ensure that the user who enters our website is a potential buyer who is looking for exactly that.

So, by being first for these searches, we will achieve a more than interesting conversion ratio, in which, even if we do not have much traffic to our website, we will be gaining many chances to win conversions. And this, in the long run, represents a higher ROI.

Similar is what happens in the case of websites that have nothing to do with e-commerce. If we make a relevant keyword optimization, we will get that user that we are interested in having in our space for particular marketing reasons. This can happen, for example, with personal pages of politicians.

In short, it is about overcoming the old principle of being where your customer is, thanks to the new possibilities offered by technology. Now we will track our customer and bring him to our home.

La entrada Keywords: improve your brand visibility and increase your conversions aparece primero en SEO Blog Punto Rojo.

SEO migration tips (and how not to lose your site in the attempt)

Punto Rojo — Tue, 21 Jun 2022 16:08:54 +0000

When talking about websites, whether they are content media or e-commerce, there is a process that is always present and that concerns both the Technology Department and the Marketing Department of a company: website migrations. Here we tell you how to perform them successfully.

When thinking about migration, it is essential to know what the objectives and desired results are. In this way, one can put together a long-term strategic plan to celebrate positive results and not regret negative consequences.

Among the marketing, objectives are not to lose organic visits and not to lose positioning in search engines. For technology people, on the other hand, the goal is to get the go-ahead from infrastructure.

This is where planning plays a fundamental role: the tasks and the work map must be well defined before the migration.

The fundamental thing in these cases is, on the one hand, not to get caught up in the adrenaline of relaunching a site and, on the other hand, not to put it live just to meet a calendar date.

It is also important to have all the parties involved committed. From the SEO side, the roadmap must be clear and, from the technology side, the amount and the capacity to implement the optimizations must be clear.

While there are no official -complete- manuals from Google or other search engines that talk about how to make a successful migration from an SEO point of view, this guide will help you to be able to migrate any site without falling in the attempt.

Types of migration

There are different types of migration, with a greater or lesser impact on various business KPIs, although the three that always stand out are: sales, traffic, and level/quality of infrastructure. Specifically, the different types of migration are as follows:

Domain: This can be due to changes in branding, in the way of geolocating the site (for example, changing .com.ar for .com/ar) or adding SSL to the site (changing to secure site – HTTP for HTTPS).

IP or Hosting: It is rare, but the change of hosting always requires an SEO check from the technology side to avoid the risk of traffic loss.

UX: Changes in the front end do not carry the same risks of traffic loss as the previous points, but a layout that does not respect SEO points can also be a weak point in a migration (visible semantic tags, located in the text headers and not hidden by CSS or hidden DIVs or in images – e.g., logos, etc.).

Categories/Tags: This type of migration generally occurs in e-commerce, since many times the site is recategorized in pursuit of a commercial need. Here a mapping must be made between the URLs of the previous categories together with the new URLs. In this way, a document can be generated that can be used to make the pertinent redirections.

Changes in the site architecture: Many times, sites decide to add or subtract subdirectories in their categories, tags, tabs, or articles. In terms of SEO, it is usually the case that subdirectories are subtracted to have a better passage of authority. In these cases, it is necessary to redirect the URLs with the extra subdirectory to the URL with a path closer to the root (domain).

Roadmap for SEO migrations

The process of planning a migration, from an SEO point of view, involves several stages. To be complete, it requires an interdisciplinary team connected to the three pillars of a migration: strategy, implementation deliverables, and production deployment.

The roadmap of migration is as follows (each step is described below):

Scrapping of the current site

Keyword Research

Semantic optimization and content generation of the new site

Layout

Interlinking

Redirects

Testing

1) Scrapping of the current site

Site scraping is the process of using various tools to extract all the URLs of a site. This is then used to make the relevant redirects to the new URLs that are most similar to the current ones, which will come out of the next step, Keyword Research, and semantic optimization.

The tools we use for scraping are these:

Google Analytics (all pages report)

Google Search Console (pages report)

Majestic (pages report): here you can see all the URLs of your site that are linked from external sites (backlinks).

Google Index (scrape all the pages that Google indexes on the site).

Screaming Frog (check the status code of URLs from the above sources).

Once you have obtained the URLs of all the tools, you have to download all the data to a spreadsheet, remove duplicates, and, in this way, you have the final list of all the current URLs.

2) Keyword Research

You can have the best technology team and a world-class platform, but none of this is useful if there is no knowledge of the searches of our audience/target. Any SEO campaign, no matter what type it is, is born from a common point: Keyword Research. Nothing can be done to position a site if you work blindly, without knowing trends, volumes, or projections of keyword searches.

Keyword Research can give two answers: either reaffirm the site’s direction or prove that you never thought about Google and that you need to turn the wheel. So, one way or another, exhaustive keyword research always provides conclusions.

In a migration, you have an advantage: you already have a mental map of the business, so you have a point in your favor. However, having a mental map does not mean that we are communicating it in the right way. Sometimes an “of” or “for” or simply changing the order of two words can make a huge difference in search volumes. An example is what happens in the case of LED televisions.

Just by altering the order of the words, there is a differential of 4,100 monthly searches, which, projected over a year, gives almost 50,000 searches.

Let’s suppose that a site that noticed this implements a change in the new site and moves up to the first position. According to studies, the CTR of that position is 30%, so we are talking about 15,000 more visits (divide the CTR by the monthly searches, since in the first position you appear for all searches, so they are impressions). And this result was given only by changing a word of place.

3) Semantic optimization and content generation of the new site

The semantic optimization of a site is another of the fundamental pillars of any SEO campaign (including a migration campaign) because this is where the insights obtained from Keyword Research are captured, which will allow the site to be optimized to capture searches.

One of the first things to think about in terms of semantic optimization within a migration is the new URLs that the site will have. We try to include in them the best keywords from the Research.

The need to have the URLs, in the first instance, is because, then, we must make the redirections once all the landings have been optimized in terms of semantics/makeup and contents.

Then, with the URLs obtained, it is necessary to map each one with its main and unique keyword, which will be the one that will be targeted by its respective optimization.

And now we can move forward with the content to be implemented in the rest of the semantic elements:

Title (every new URL will have its keyword mapped as the first word of this tag).

h1 (the mapped KW must be contained in the page header).

h2 (at least two subtitles of the content must contain the KW and synonyms).

Body content (keyword mapped, synonyms, strong tags, em, +800 characters, short paragraphs, KW in the first sentence, etc.).

Image attributes (keyword in src, alt, and title).

4) Layout

The layout is another important SEO point because it is imperative to have well-declared HTML5 outlines and HTML tags. Having a neat and optimized layout is useful to guide the Google robot in understanding the hierarchies within our site and not take everything as if it had the same relevance. In the previous point, we have already pointed out which are the HTML tags that Google reads and in which we must place the words we want to position.

The HTML5 elements we are interested in are the following:

header (marks the header of a content);

nav (declares the main menu of the site);

section (declares the sections within the HTML);

main (declares the unique content of each page);

footer (the tag that declares the information of the page);

asides (lateral and less relevant contents);

articles (used to declare the content of posts, articles, and other syndicated content).

5) Interlinking

Interlinking is an essential concept in any campaign in terms of visibility and authority in search engines.

The premise is simple: Google’s robot sees the internal pages of a site from the interlinking between the different pages of the site. If a page is not linked internally from anywhere, it is difficult for Google to know of its existence. And if a page is linked from a landing page that is located two, three, or four clicks away from the Home page, it is also difficult for Google to consider it.

For this not to happen, especially with migration, it is necessary to have a good structure of internal links and to have the site’s tempered spaces optimized and operative (top menu, prefooter, footer, breadcrumbs, and nofollow tags to external and

An example: we have an e-commerce site, we generate a landing page with non-transactional content, but we have not yet developed a blog or a landing page to give it visibility. On this occasion, interlinking will be essential until we get the resource. Several questions can be considered here:

Include the landing page in the top navigation menu for a period of time in a non-relevant position so as not to sacrifice sales.

If we talk about the history of a beer brand, for example, we can link it from the SEO text of the collection of that brand or even from the product sheet that registers more visits in the body of the description.

Go to the footer or request a pre-footer or link box on the new site where these orphan landings can be dumped. This has little visibility for the user, but it is highly effective for positioning specific landings in search engines.

6) Redirects

Once all the above steps are done, it’s time for the less strategic part of a migration, but no less important. Redirecting in the wrong way can mean a double-digit loss of organic traffic.

For this point, we use a spreadsheet and dump in a column all the URLs obtained in the site scrap. In another column, we put the new URLs we decided on for the site based on the Keyword Research.

It is important to understand that you should never redirect everything to the Home page since in such cases, the authority of the previous URLs is lost. It is always mandatory to redirect the previous URL to its most relevant place on the new site.

For example, if I have insurance e-commerce with a third-party insurance landing page and I have decided not to sell it on the new site, it is not necessary to redirect to the Home page. In this case, the most relevant thing to do would be to redirect to a car insurance or motorcycle insurance landing page, depending on which niche has more authority within the site in question. In short, redirect apples to apples or, at most, red apples to green apples.

7) Testing

This is the last point before going to production, now with all the relevant implementations done and custom redirections done one by one.

We do not recommend that migration be directly implemented in production, since any error or bad implementation can cannibalize the traffic. It is always advisable to make mistakes in testing environments to correct them until the final version is ready and then finish the migration process on the live site.

Keeping the above procedure in mind, in addition to keeping the SEO up to date at all times, can prevent the migration from becoming a headache, least of all, a headache for the business.

Nicolás Billia

SEO Manager | Punto Rojo

nico@puntorojomarketing.com

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Search intentions: How do you know how your users search?

Ramon Ruiz — Fri, 10 Jun 2022 18:19:27 +0000

Google and other search engines have improved their search results over the last few years with the sole purpose of better satisfying users’ search intent. Sometimes they even show the answer to the query before the URLs of third-party websites that rank in the SERPs.

An example of this is the query “weather” in which for some years now Google shows the weather, forecast, and other data about it within the search results (without the need to enter any website).

In the same way, the algorithm that calculates and chooses which URL’s to rank for certain keywords has improved to meet this user search intent.

The question is, are you optimizing your content and website according to the user’s search intent? Do you know what kind of search intent exists?

What is search intent in SEO?

Before defining the search intent in SEO, let’s see what the search results in Spain show for three keywords: “best robot aspirator” and “buy robot aspirator”.

In “mejores robot aspirador” shows a zero result with a list of what may be the most outstanding robot aspirators, prioritizing the information over the transaction:

Meanwhile, for the second case, just by changing “mejores” to “comprar” we see that the search results change completely:

We can see that in the first place a zero result with the list of products no longer appears and in its place appears e-commerce where, if you click on it, you will be closer to the purchase process.

Is it a coincidence? Not at all, Google understands better and better when the user is closer to purchase and therefore “modifies” its results to better satisfy the search intent.

Therefore, we can define it as “the will and motivation on the part of the user behind each search engine query”.

In this sense, some practical questions:

For which of the two queries is it better to work with informative content?

In which of them can you prioritize a list of products with prices and comparisons?

Let’s see then what are the types of search intent and how to improve the way we approach our content on our website.

Types of search intentions

In theory, we can define the types of search intentions in three types:

Informative: the user wants to obtain specific information on a subject or to complete some research. Example: how to make a paper airplane.

Navigational: in these cases, the user has already defined that he/she wants to use a specific website and navigate it. Example: login to Facebook.

Transactional: here the user has already defined his purchase process and is a few clicks away from completing a transaction. Example: buy nike womens pink sneakers.

However, it may be too generic to try to incorporate all types of content and searches in these three main blocks.

In fact, within the informative, it is not the same to search for “reset my smart tv” as it is to search for “history of the second world war”.

While both search intentions are solved with information, the way this information is displayed varies for each one: in the first one, Google already shows a step-by-step on how to do the reset, while in the second one it understands that the user will need a more detailed explanation about the Second World War by showing Wikipedia first and then a series of Youtube documentaries.

According to Google’s Quality Guidelines, we can find:

1. Know and Know Simple

In this case, the user’s query is oriented to obtain information that can be general or specific.

If it is general, we are talking about a “Know” search. An example of this could be the query “Pampita”:

Being so general, and being a public figure, Google prioritizes news, social networks, and the artist’s biography.

Meanwhile, if we go to a more specific search such as “Pampita’s age” we would be referring to “Know Simple”.

In fact, for these searches many times Google shows the answer directly in the SERPs:

2. Do – Device action

Do queries are those in which the user wants to make use of some functionality on the Internet. An example of this would be: downloading data/apps or programs, buying something in an eCommerce, or making an online transaction, among others.

On the other hand, in Device Action, we find interactions that can be done with the device through voice searches. For example: calculate the distance between one location and another while driving.

3. Website

From my side, I can add that these are the type of keyword + brand queries that we usually see in the SERPs.

They delimit an action on a specific entity so Google prioritizes the “brand” we are including in the keyword.

For example amazon sneakers.

Depending on how certain keywords are searched we can find perfect or imperfect queries:

Perfect: www.amazon.com or “https://www.amazon.com”.

Imperfect: “amazon usa”.

4. Visit-in-person

They have to do with the visit in person to an area, place, or business premises.

For example: pizzerias en Avenida Corrientes:

5. Multiple search intent:

Although there is this previous classification, sometimes the user may have multiple search intentions in the same query.

Continuing with the last example of “pizzerias in avenida corrientes”, the user not only wants to know the location, rating, and opening hours of the pizzerias: perhaps they can read reviews and notes from blogs and press about these places to complement the decision of which one they will go to eat.

Final Recommendations

Adjusting your content to each of these intentions will not only help you position and get more visits: but it can also improve the usability of the user on your site in terms of sessions and conversion (in the case of eCommerce).

Juan González Villa, from https://useo.es/ in his article on search intent shares a table that is worth including in our article to define the types of search results related to the types of search intent.

La entrada Search intentions: How do you know how your users search? aparece primero en SEO Blog Punto Rojo.

Google Lighthouse: an indispensable tool?

Punto Rojo — Fri, 03 Jun 2022 16:29:07 +0000

On February 5, Google announced the launch of a new feature in its Lighthouse Chrome extension: SEO audits.

Lighthouse is a free Chrome tool used to audit a page’s accessibility, performance, and now other SEO indicators. It is based on open source and accepts public contributions.

During analysis, Google Lighthouse simulates a page visit from a low-powered cell phone over a 3G connection.

As a result, it produces a report with an extended list of the best optimization practices that we can apply to our website or app. This data has a score that serves as a guide.

Some of the data we can get with Google Lighthouse

The time it takes for the first web content to appear on the screen. The lower the score, the faster that page will appear.

When a page is minimally interactive. This determines whether the majority of the user interface elements are interactive and whether the screen responds reasonably to user input.

When a page is completely interactive.

How long does it takes to load 100% of the content of a page.

The time it takes for a page to respond to user input.

In addition, the report offers some metrics to improve website speed from mobile devices. Improvement tips can range from reducing stylesheets to decreasing blocking scripts, optimal image resizing, etc.

Lighthouse specifically for SEO

The generated SEO report qualifies these basic factors of search engine optimization:

Anchor Text. Descriptive text in links helps the search engine understand what content is on a page.

Indexability. The meta robots tag allows us to control the indexing of a page and to check if the indexing of the page is blocked with the “noindex” attribute.

Tagging for the mobile version. The “viewport” meta tag allows you to adapt the display screen to the size of the mobile device.

Hreflang and canonical tags. Hreflang helps Google understand the geographic orientation of content and relate content found on different URLs with different languages to each other. The canonical tag prevents duplicate content by indicating which URL we want to be indexed.

Title and meta descriptions. It checks whether or not the page has the meta title tag, that is, it only checks if the field is empty or contains text, not if it is optimized for the keyword for which we want to have visibility. It does the same for the meta description.

Site speed. Contrary to the PageSpeed Insights result, we obtain a much more practical approach, where the user experience prevails by proposing the reduction of style sheets, scripts, correct sizing of images, etc.

HTTP status codes.

Some UX factors.

In addition, it is useful when migrating from HTTP to HTTPS, which we review here.

For now, these are basic factors. However, Google has confirmed that it will increase them in the future to improve the tool.

Conclusion: indispensable tool?

The Lighthouse extension is not a tool for professionals, but it is a plugin created by Google, so it is important to keep it in mind.

Its SEO module will be improving little by little, with more information and more positioning factors, so we will have to be alert to all these improvements.

You can download the Chrome extension at this link. Google has made available to users this page where it gives more information about Lighthouse.

La entrada Google Lighthouse: an indispensable tool? aparece primero en SEO Blog Punto Rojo.

What is SEO and how does Google ranking work

Cristian Leonard — Fri, 20 May 2022 15:05:31 +0000

If we talk about SEO, we refer to an abbreviation that stands for “Search Engine Optimization”, but specifically…what is SEO?

Probably when we think of the term search engine, the name Google comes to mind, which is precisely a search engine. In this sense, we can define SEO as the discipline that is in charge of improving the organic positioning of a site in the different web search engines.

Now, what is organic positioning? Specifically, it is the position that the pages of our site occupy in the results of a web search engine for certain queries made by users, without using advertising systems.

An example of advertising systems is the well-known ads that usually appear when we make a query in a search engine, which are originated by pay-per-click tools, such as Google AdWords.

This means that the advertiser must pay Google a certain amount of money for each click that a user makes when entering its site, using a keyword.

What is Google?

If we want Google to position us as high as possible, we must understand what criteria it uses to position a site. But first, we must think… what is Google?

It is a company that specializes in computer-related services and has a global reach. Although this company develops all kinds of technologies, its most important product is the search engine.

The web search engine must analyze all the content that is indexed and return the best possible result. If it fulfills this objective, it will leave us satisfied as users and will make us choose it again as a search engine.

To get the right search results, Google organizes its indexed pages using an algorithm. This algorithm is always in the process of being updated, to give us more and more accurate results.

Google algorithm: a key element in SEO Positioning

Google’s algorithm is a mathematical formula that is in charge of positioning the pages it has indexed. In other words, for a given search, it will decide which results will have better placement on the results page.

As we mentioned, when performing a search, ads will likely appear above the organic results. It usually happens when we make transactional queries, where we mention keywords such as “price”, “buy”, and “offers”, among others.

These ads provide Google with revenue, which depends on the search engine being good enough for people to rely on it constantly.

Let’s suppose that when we make a query on Google we don’t find the result we were expecting, what would we do in that case? We would probably turn to another search engine, such as Bing or Yahoo, and if we found the expected results there, we would not use Google.

So, to improve the experience, Google is constantly dedicating resources to improving its algorithm, and, in this way, to be able to respond to the user’s doubts and needs.

What should a good Web Search Engine have?

To avoid losing users, a web search engine must have two essential functionalities:

To have the largest amount of content.

To have an algorithm that organizes all indexed pages.

If a web search engine has more indexed content than other search engines, it is likely to return better results. This is because it will have at its disposal results that other search engines cannot offer.

On the other hand, in addition to having many pages indexed, the search engine must have an algorithm to analyze them. Then, it must determine on which page we will find the best result for the query previously made.

For this reason, what a search engine must consider optimizing our experience will be associated with improvements in its algorithm. This is because the success of the search engine will depend on being able to process all the available content.

As we mentioned earlier, Google has a large number of indexed sites. So, when we make a specific search, the web search engine must know which of all the pages it has in its records is the right one to show us in the first instance

How does Google Search Engine Optimization work?

The content of the pages indexed in Google is one of the main elements for positioning a site.

For a site to be relevant to Google, it must have content on a specific topic. In addition, the information we include must be sufficiently optimized to be considered more trustworthy.

For Google to consider our content more important than that of another site, we must include relevant keywords. In addition, our content should be as broad as possible, to be able to cover different queries that we can make in the search engine.

For example, let’s suppose we search in Google for “the best destinations to go on vacation”. The first thing Google must know is, of all the pages it has indexed, which ones are related to our search, that is, it must separate the results that can provide us with an adequate answer from those that are not relevant to what we are looking for.

The difficulty lies when the search engine finds many pages with relevant content, which it must sort. In other words, Google must know in which of all the pages it has indexed, we will find what we are looking for.

This last step is the one that Google considers the most important since when making a query, the vast majority of users only click on the first results.

On-site SEO and Link Building: Influencing Factors in Web Positioning

On-site SEO is about those aspects that we can modify as we wish within a site. For example, the inclusion of relevant keywords within the main HTML tags, such as:

</li> <li style="font-weight: 400;" aria-level="1">Meta description</li> <li style="font-weight: 400;" aria-level="1"><h1></li> <li style="font-weight: 400;" aria-level="1"><h2></li> <li style="font-weight: 400;" aria-level="1">Attributes within images ( tags)</li> </ul> In addition to the HTML tags, the URL we use, the web structure, the content, and the use of internal links within the site also have an influence. On the other hand, we must also make sure that all our URLs are indexed in Google, otherwise, they will not appear in the search results. Link Building, unlike On-site SEO, has to do with increasing the authority of a site through external factors. The method to achieve this is by obtaining links pointing to our site. The major search engines rely on these backlinks to determine if a website is relevant. These links work as a recommendation, and the more sites that “recommend” us, the better our chances of ranking in Google. However, the quality of the links we receive also has an influence, that is to say if they come from reliable sites. To get organic links, it is essential to have quality content on our site. <h2>Digital Marketing focused on SEO Strategies</h2> Based on everything we have detailed in this article, if we have a venture based on digital marketing, we must have a website. For our project to be successful, web positioning is essential, since it will determine to a great extent the reach that our product or service will have to the public we are addressing. For this reason, it is of utmost importance that we are aware of how Google works and how it organizes the pages it has indexed. As we mentioned at the beginning, SEO is in charge of improving the organic positioning of a site in the different search engines, but this discipline is constantly changing because it is a field that is being updated and specialized. However, some factors are in force at all times: there is always a lot of extra information, which is sorted by an algorithm. Beyond the fact that we must make sure that the technical aspects of our site are properly optimized, if we have relevant, comprehensive, unique, and original content, we will have a great point in our favor to achieve a good SEO positioning. La entrada <a rel="nofollow" href="https://puntorojo.com/blog/en/what-is-seo-and-how-does-google-ranking-work/">What is SEO and how does Google ranking work</a> aparece primero en <a rel="nofollow" href="https://puntorojo.com/blog/en">SEO Blog Punto Rojo</a>. </article> <article> <h1>SEO Reviews Strategy: 4 ways for your customers to help you sell</h1> Santiago Torregrosa — Fri, 20 May 2022 15:04:56 +0000 How working reviews into your SEO & product strategies can be your best tool for e-commerce to sell more. They say that facing our fears makes us grow as people. Overcoming fear and implementing a product review strategy grows our sales. Reviews are an almost perfect mixture of SEO & sales. It can help us rank for the terms most relevant to our niche, and build trust that generates conversions & all in a scalable way. Users increasingly trust reviews. According to a <a href="https://searchengineland.com/88-consumers-trust-online-reviews-much-personal-recommendations-195803">study by Search Engine Land</a>, 88% of people trust an online review as much as a personal recommendation. The demand for this tool is reflected in the demand for reviews in Google searches. <a href="https://trends.google.com/trends/?geo=AR">Google Trends</a> shows how in the last two years the relevance of “reviews” in Google is growing: The studies and the metrics indicate that reviews must be more and more relevant Studies & metrics indicate that reviews should be more and more relevant to improve our e-commerce and increase our conversion rate. Here are 4 points to keep in mind for our review strategy & what we should prioritize for it: <h2>Trust = Conversion</h2> The foundation of any kind of transaction or negotiation is trust. For online product sales, trust is even more important (and more difficult to generate!). We have to understand that the content of our e-commerce is our physical store “salesperson”. What information we communicate, where we communicate it, and how we communicate it can be (and should be!) your main differential vs. the competition. Reviews are comments or recommendations made by users who have already interacted with your product or service. It allows the potential customer to better understand what they are buying and knowing this, minimizes the margin of error of “expectation vs. reality.” As consumers, we are aware that the products that we buy and the services that we hire are not perfect. And as digital experts, we know that from the brand, we can never highlight its deficiencies. As people, we know that understanding everything that goes into the purchase of a product or service (especially when it has a high value) is key in the decision to buy. To be able to show our products/services with our technical explanation, to accompany it with images, with videos, and to be able to accompany it with real product testimonials is the closest thing to transforming an online shopping experience to simply an excellent shopping experience. <h2>SEO is content</h2> Generating excellent content is the key to your SEO positioning & to beating the competition. While there are technical aspects of SEO, all strategies end up revolving around content creation, optimization, or accessibility. When it comes to reviews, we know that users value reviews with text over those that are just stars. A <a href="https://fanandfuel.com/no-online-customer-reviews-means-big-problems-2017/">Fan and Fuel study</a> found that 73% of users prefer a written review vs. just a rating. Although we can work with short-tail & long-tail, brand or non-brand, primary or secondary keywords from product cards, categories, or blogs… these sources have limitations. Mercado Libre, one of the best SEO optimized platforms in LATAM launched its review strategy almost 5 years ago thinking about improving the shopping experience and filling a gap in its SEO strategy, and content. The reviews are generated by your clients. This means that your clients generate content with keywords that Google uses to rank your site. Let’s see how these two reviews contain a lot of keywords: This transforms the reviews into one of the richest sources of unique and valuable content for SEO. <h2>Bad reviews are good reviews</h2> The increase in the frequency that users use reviews is teaching us a few things. Users are realizing the “truth” behind 5-star reviews. They understand that when they see 5 stars on a product/service, they think one of two alternatives: a) this product has no reviews or b) the owners or employees themselves are generating the reviews. Receiving a negative (or not as positive as we want) review is not a shot in the foot for your brand’s reputation; it is an opportunity to understand where there is room for improvement and an opportunity to potentially build customer loyalty. Non-response is not a solution for reviews we don’t like and the key to making your reviews contribute & contribute more to your business is to respond to negative comments. Ignoring a negative review runs the risk of appearing that we don’t care about our customers’ opinions or that we are not willing to help them. Imagine the relevance of responding to reviews that Google takes as a <a href="https://support.google.com/business/answer/7091?hl=en">factor to position your Google My Business</a>. In addition, that a brand responds to a customer’s concern or dissatisfaction is encouraging for a potential customer. <h2> Competitive Advantage</h2> Now, we understand the value & potential of a review strategy, but how do we put it into practice? Here are 6 tips to apply, optimize & make the most of your review strategy: <ol> <li style="font-weight: 400;" aria-level="1">Enable reviews on your e-commerce product pages: Retailers who choose not to display this information run the risk of that sale going to a competitor.</li> <li style="font-weight: 400;" aria-level="1">Capitalize on your negative reviews: Although it sounds counterproductive, allowing & responding to negative reviews helps us build credibility & trust.</li> <li style="font-weight: 400;" aria-level="1">Prioritize the generation of reviews for products that have a low number of reviews: The goal is for all your products to have a handful of reviews, not just your most relevant products.</li> <li style="font-weight: 400;" aria-level="1">Prioritize even more the generation of reviews for high ticket value products: You can help drive a sale by removing the fear or lack of knowledge about a product by sharing experiences from other customers.</li> <li style="font-weight: 400;" aria-level="1">Quality > Quantity: a 4-star review of 110 words has much more value for SEO & customer trust than 5 reviews that say “good product”.</li> </ol> Identify reviews qualified with “Certified User”: Identifying customers with “certification seals” (similar to <a href="https://www.tripadvisor.com/TripCollectiveBadges">Trip Advisor</a> for example) increases the probability of purchase by 15%. I hope these tips will help you leverage reviews in your digital strategy and increase your sales! La entrada <a rel="nofollow" href="https://puntorojo.com/blog/en/seo-reviews-strategy-4-ways-for-your-customers-to-help-you-sell/">SEO Reviews Strategy: 4 ways for your customers to help you sell</a> aparece primero en <a rel="nofollow" href="https://puntorojo.com/blog/en">SEO Blog Punto Rojo</a>. </article> <article> <h1>What is indexing for and how to optimize it?</h1> Ramon Ruiz — Fri, 20 May 2022 15:00:46 +0000 One of the concepts that you surely may have heard when talking about SEO is “Indexing”. Indexing is one of the most important elements that we should take care of for our site, that is because a web that is not indexed is not visible in the Google search results or any other search engine. In the same way, if you have indexed content that shouldn’t be shown in Google, this may probably affect your ranking. Let’s see a more specific definition of indexing, followed by some advice on how to optimize it. Will you join me? <h2> What is Indexing? </h2> To be able to define indexing, first, we have to know what is the process that Googlebot (based on the fact that Google is the most widely used search engine) uses to make a URL visible in its search results: <ol> <li style="font-weight: 400;" aria-level="1">Crawling: Google uses “spiders” to navigate the different sites. The path can be forced or not. It’s forced when we do some action to get this crawling done (we will see this later), while in some sites it enters regularly.</li> <li style="font-weight: 400;" aria-level="1">Indexing: once this navigation is done, Google decides if it shows content in its search results or not. In case it does, your URL or web will be “indexed”. The speed at which content is indexed can be a determining factor, especially on news websites.</li> <li style="font-weight: 400;" aria-level="1">Publication: Google classifies this content and assigns you a position in its ranking for the different queries.</li> </ol> With all this in mind, we define indexing as the process in which search engines find, analyze your content, store it in their database and then give it visibility in search results. <h3>Difference between indexing and crawling</h3> Google indexes what it considers relevant, that’s why a crawled page it’s not necessarily an indexed page. In the same way, we can make Google crawl some of our URLs and indicate that they are not indexable. We will see this later, but meanwhile, think which of your site pages shouldn’t be showing in the search engine and which should. A practical case is the legal notices and privacy policy pages. Should they be indexed? No, not at all. If you copied and pasted a privacy policy on your website from a third party and that URL is indexed you are incurring duplicate content. <h2>How to see what is your indexing status?</h2> <h3>1. Command “site:” in Google</h3> If you want to know how many of your site URLs are appearing in Google you can just use the command site:yourdomain.com on the search bar. As a result, you will get the total indexed URLs, as you can see in the following example: <h3>2. Google Search Console Tools</h3> Knowing the status of indexed pages from Google Search Console it’s very simple. To see it, go to the left sidebar > Coverage > “Valid”. Search Console itself will also show you which URLs are not being displayed due to an error or if it is valid but with warnings. Usually, this happens when for some reason your URL was crawled, Google tries to index it but some problem prevents it. Some of the most common problems are errors 4xx, 5xx or that the URL is included in the Sitemap but is not indexable, as we can see below: You will see the total number of URLs with issues and, if you click on them, it will list them. You can export this list and then work on Excel or Spreadsheets. You can also use the “URL Inspection” tool to verify a specific page: <h3>3. Seerobots Extension</h3> Important: more than knowing if the page is indexed, this tool shows you if it can be indexed or if there is a guideline that prevents it. An easy way to know if a URL is being indexed or not, including your competitor’s websites or those you don’t have access to in Search Console, is by using the Seerobots Extension. The disadvantage is that it is not available for Chrome, but you can still use it in Mozilla Firefox: <a href="https://addons.mozilla.org/en-US/firefox/addon/seerobots/">https://addons.mozilla.org/en-US/firefox/addon/seerobots/</a> To use it you have to enter the URL you want to analyze and click on the extension. It will show you if it is crawlable and indexable: <h3>4. Screaming Frog</h3> Very similar to the previous point, with Screaming Frog we will know which URLs may be indexable or not, but not know if they are indexed. To do this open Screaming Frog > Add the URL of your website > Start crawling. Once finished you will see that in the columns will be the following “Indexability” and “Indexability Status”: Remember that you can also export this list and then work on Spreadsheets or Excel. <h2>How to improve your indexing?</h2> <h3>Use of Google Search Console for manual indexing </h3> If you have just published a page and you want it to be displayed instantly in the search engine, you can use the Google Search Console tool to achieve it. To complete it you just have to go to URL Inspection > Insert your URL You will get the message “The URL is not in Google”. In the bottom right corner, you will have the option to request indexing manually, click there, and wait for the next message: With this, you will have completed the manual indexing. From the rest, you just have to wait a few minutes to check with the “site:” command if the URL appears in Google or not. <h3>Sitemaps.xml </h3> Sitemaps are a file in .xml format that makes it easier for Googlebot to read and crawl the contents of your site. Before implementing it, make sure that all the URLs included in your sitemap have code 200 status. Although there are different methods to create and implement it, among the most used are the following: <h3>Sitemap with Screaming Frog</h3> This powerful tool can also help you generate your sitemap easily. To do this you must Crawl your site > Sitemaps > XML Sitemaps > Next and it will automatically download a .xml file that you must then upload to your domain’s FTP. If you want to know more details, check <a href="https://www.screamingfrog.co.uk/xml-sitemap-generator/">this article</a>. <h3>Sitemap para WordPress</h3> If you use WordPress you can install a plugin that automates the creation of sitemaps on your site. There are some generalists in terms of SEO, such as Rank Math or Yoast, but you can also use one like “Google Sitemaps XML” which is the one I usually use. To download it <a href="https://wordpress.org/plugins/google-sitemap-generator/">click here</a>. <h3>Manual sitemap generation</h3> You can also build your sitemap manually, although this is the longest and most tedious way. To complete it, follow the instructions provided by Google for its generation and implementation: <a href="https://support.google.com/webmasters/answer/183668?hl=es">https://support.google.com/webmasters/answer/183668?hl=es</a> <h3>Dynamic Sitemaps</h3> Dynamic sitemaps are often used on sites where the content published is constantly changing and Google must index your content accordingly. This is especially true for news portals. To build it you can do it using PHP, Javascript, or Python. If you do not know about these languages we recommend that you ask a web programmer. <h3>Interlinking</h3> Google crawls content through links (internal or external). In case you publish a new page and it does not receive links, your URL will be “orphaned”, and those orphaned URLs are more complicated to index. Therefore, a good recommendation is that once you publish new content, it should contain inbound links from others on the same site. A plus would be to link that URL from the most visited pages or with more backlinks. Although these are the most important, you can also boost indexing through tools with API Indexing (limited at the moment) or through Backlinks. <h2>How to block and control the indexing of my content?</h2> Controlling the way your site is indexing is an excellent way to improve your site’s health and therefore boost your Google ranking. For this there are different tools and guidelines that we can use to make a URL, category, file type or even an entire website disappear from search results: <h3>Robots.txt</h3> The Robots.txt file tells the crawlers (not only Googlebot) which sections of the site it can and cannot go to. If you want to know more about how this file is put together, see Google’s official instructions: <a href="https://support.google.com/webmasters/answer/6062596?hl=es">https://support.google.com/webmasters/answer/6062596?hl=es</a> To prevent Google Bot from crawling any section of your website just apply the “Disallow” directive. Let’s imagine that you want to prevent it from crawling the privacy policy, in that case, the directive to include would be the following: User-agent: * Allow: / Disallow: /politica-de-privacidad/ Google takes all these guidelines into account as recommendations, and they are generally followed. However, there is a possibility that despite the blocking from robots.txt Googlebot decides to crawl anyway. Another case in which crawling occurs despite blocking from Robots.txt is when a blocked URL receives internal links from other crawlable and indexable pages. <h3>Noindex label inside the meta robots </h3> Just as there are semantic tags such as <h1> or <h2> to contextualize your content, there is also a tag called “meta robots” that tells crawlers whether or not to crawl and index a page. The following attributes can be added to this tag: <ul> <li style="font-weight: 400;" aria-level="1">Index: the URL can be indexed in the search engine. </li> <li style="font-weight: 400;" aria-level="1">Noindex: the URL cannot be indexed in the search engine. </li> <li style="font-weight: 400;" aria-level="1">Follow: the URL can be crawled. </li> <li style="font-weight: 400;" aria-level="1">Nofollow: the URL cannot be crawled. </li> </ul> If you want your content to be deindexed your meta robots will look like this: <meta name=“robots” content=”noindex”> This code snippet must be included between <head> tags of the URL you want to modify. The only thing to keep in mind: be careful not to apply it to the whole site! <h3>URL removal tool</h3> Search Console once again allows us to take control and deindex content in a very practical and fast way. It also allows us to do it in bulk mode to remove hundreds of pages at the same time (in case you have a lot of URLs on your website). To do this go to the left sidebar > Remove URLs > New request > Enter the URL you want to index and click “Next”. In case you want to remove an entire directory, you can set the option “Remove all URLs containing this prefix”, so you can remove a whole segment of your website in one click. <h2>Final Recommendations</h2> Keeping track of your coverage in Google Search Console, looking at how many URLs are indexed in Google, and determining which pages you want to appear or not will be fundamental to controlling your indexing. In the case of media (News portals), optimizing sitemaps to improve the content indexation is vital. In that case, you should implement an optimized sitemap for Google News, and I also recommend deleting sitemaps from previous years to improve the frequency of crawling and indexing. And you, how do you control your indexing? Do you have any new methods for it? If so, leave it in the comments! La entrada <a rel="nofollow" href="https://puntorojo.com/blog/en/what-is-indexing-for-and-how-to-optimize-it/">What is indexing for and how to optimize it?</a> aparece primero en <a rel="nofollow" href="https://puntorojo.com/blog/en">SEO Blog Punto Rojo</a>. </article> </main></body></html>