No doubt one of the three main factors influencing SEO positioning is the content and how it is generated following different optimization parameters. Now, to know how relevant the content of a site is to the query made by the user, the term TF-IDF (term frequency-inverse document frequency) arises, a first cousin of what was…
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Optimizing faceted navigation, regardless of what your e-commerce sells, is the best opportunity to increase natural search performance. Known as well as guided search, faceted navigation allows you to apply filters to the product list that shows on your page. Choosing product attributes in these filters allows buyers to see what they want to see,…
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