Results of a Successful SEO Strategy

Dportenis, a renowned footwear and sports goods company in Mexico, faced a challenge when their website experienced a decrease in traffic and visibility due to migration. However, thanks to the strategies implemented, which we will explain in this article, the situation was reversed, and notable results were achieved.

In terms of organic performance, a significant improvement was observed compared to the post-migration period. There have been 1.63 million clicks and 62.5 million impressions in 16 months, indicating a considerable increase in organic traffic and visibility.

Additionally, a comprehensive analysis of pre and post-migration metrics was conducted, allowing the identification of specific causes for the traffic decline. It was discovered that some URLs were not redirecting correctly to their new post-migration versions. This issue was effectively addressed through the implementation of self-referencing canonical tags. As a result, the decline in sessions was halted, and positive and sustained growth was initiated.

In August, the results were even more impressive compared to the same month of the previous year. There was a 52.65% increase in new users and a 67.40% increase in sessions. These data demonstrate the positive impact of the implemented strategies and the collaboration between Dportenis and Puntorojo.

The SEO Strategy that Made a Difference

Key Tactics for the Success of Dportenis and Puntorojo

Clear Objective Definition

From the beginning of the collaboration, Dportenis and Puntorojo established clear and measurable objectives. They identified areas of improvement in website performance, such as migration and traffic decline, and aimed to reverse this situation. Setting specific goals allowed them to focus on desired outcomes and create an effective action plan.

The collaboration between both teams was crucial in developing a precise and focused content strategy. They analyzed the new categories and products that Dportenis wanted to promote and created relevant content to meet the business needs. This content strategy boosted Dportenis’ visibility in search engines and attracted a wider and more qualified audience.

Reports reveal that relevant and high-quality content is one of the main drivers of SEO performance. Pages providing valuable and optimized content have a 434% higher chance of ranking high in search engines.

Technical Optimization and Canonical Tag Correction

Aware of the importance of a solid technical structure, technical optimizations were implemented on the website. One crucial aspect was addressing canonical tags to correct incorrect redirects and ensure proper indexing of pages. This measure had a positive impact on Dportenis’ traffic and visibility, allowing for sustained growth over time.

Effective Link Building Strategy

The link building strategy played a key role in Dportenis’ success. Actions were taken to obtain quality backlinks that increased the website’s authority and attracted relevant traffic. This strengthened Dportenis’ reputation and generated more interest in their products and services from the target audience.

Research shows that 53% of marketers consider link building the most challenging but also one of the most effective SEO tactics for increasing site authority and improving search engine rankings.

Conclusion

The success of Dportenis in its alliance with Puntorojo highlights the importance of a comprehensive marketing and SEO strategy. By implementing a focused content strategy, technical optimizations, and an effective link building strategy, outstanding results were achieved.

Industry statistics support the strategic importance of these actions. For example, pages ranking in the first position of search results have a 31.7% click-through rate, emphasizing the need for high search engine rankings. Additionally, 85% of retailers consider organic search to be the most effective tactic for customer acquisition, and 97% of consumers read reviews before making a purchase decision.

In this context, addressing crucial aspects such as canonical tags to correct incorrect redirects and ensure proper page indexing proved to be fundamental. These actions helped avoid duplicate content and improve visibility in search engines.

The focus on SEO is also justified by data such as the fact that 70-80% of search engine users ignore paid ads and focus on organic results. Furthermore, 85% of retailers consider organic search the most effective customer acquisition tactic.

If you’re in the e-commerce industry and want to reach new customers and boost your sales, SEO is a must. Don’t miss the opportunity to tap into SEO’s full potential and grow your online business.

I want to boost my results!

La entrada Powerful SEO Strategies Drive 1.63 Million Clicks and 62.5 Million Impressions in 16 Months at Dportenis aparece primero en SEO Blog Punto Rojo.

According to a study by SEMrush, 73% of online product searches start on Google. Therefore, it is essential for e-commerce businesses to work on improving their visibility in search results.

As mentioned in a blog article, good ranking can improve e-commerce sales by 400%. With the right strategy, traffic and sales increase, user experience improves, and customer trust grows.

Other studies indicate that 60% of clicks on organic search results go to the top three results on Google, highlighting the importance of ranking high.

The Importance of SEO in E-commerce

The use of SEO in e-commerce websites is essential for increasing conversions. While there are many different techniques and strategies that can be employed to improve it, it is important to consider some fundamental practices for optimizing the website for specific keywords, such as:

Keyword Research

Before starting any SEO campaign, it is crucial to conduct thorough keyword research to identify relevant phrases for the website that have a high search volume. This will allow for selecting the right keywords and optimizing the content for them.

Content Optimization

Once the keywords have been identified, it is necessary to optimize the page content to match them. This includes incorporating keywords in the title, description, tags, and body of the text.

Creating Quality Content

To attract and retain website visitors, it is essential to create quality and relevant content. The content should be useful and provide valuable information to users.

Monitoring and Analysis

Finally, it is important to constantly monitor and analyze the website’s performance to identify areas for improvement and adjust the SEO strategy as needed.

Results of Nespresso Chile’s SEO Strategy

The Nespresso team ensures that the collaboration with puntorojo was a great differentiator; moreover, puntorojo understood the company’s needs from the very beginning. “They listened to us and brought us proposals,” says Patricio Ambrogetti, eCommerce Manager at Nespresso Chile. “They also worked with a focus on the brand’s needs, allowing the strategy to adapt to our objectives.”

Increase in Organic Traffic and Website Impressions

The implementation of an effective SEO strategy allowed Nespresso Chile’s website to appear in the top search results on Google. As a result, organic traffic increased by 170%. Additionally, website impressions also increased by 150%, positioning the brand as a leader in the online coffee market in Chile.

Benefits of SEO Strategy in an E-commerce

SEO significantly improves the visibility of an online store and, as a result, attracts quality customers. In fact, a study found that 53% of e-commerce companies consider SEO to be their most effective customer acquisition channel.

By implementing organic optimizations, online businesses can gain numerous benefits:

• Improving search engine rankings
• Establishing authority and trust
• Enhancing user experience
• Generating more traffic and sales

“When we started to see the performance of conversions coming from the organic strategy, we understood that having a balance between paid and organic is truly the best strategy one can have,” affirms Patricio Ambrogetti.

According to research, 93% of online experiences start with a Google search. Furthermore, 70% of clicks go to organic results, and the remaining 30% are attributed to paid ads.

A study by Clutch found that 61% of marketers prioritize SEO over PPC.

Conclusion

The collaboration between Nespresso Chile and puntorojo was key to their success. They achieved their established goals and improved the website’s ranking in Google search results. The implementation of an effective SEO strategy led to increased organic traffic, solidifying the brand’s leadership in the online coffee market. As the Nespresso Chile team expres, ‘We believe in puntorojo not only as a provider but as a part of the company.’

If you are part of e-commerce and looking for an effective way to reach new customers then SEO is definitely an option you should consider. Don’t miss the opportunity to explore the full potential of SEO to grow your online business.

I want to boost my results!

La entrada Nespresso Chile increased organic visits by 170% and impressions by 150% with SEO aparece primero en SEO Blog Punto Rojo.

In this article, we will explore the relationship between these two strategies and how combining them can benefit your sales.

What is SEO?

SEO stands for Search Engine Optimization, which refers to the process of optimizing a website to improve its visibility and ranking in search engine results pages (SERPs). These practices make the website more accessible to the target audience.

It is important to mention that to achieve this optimization, techniques must be applied that allow search engines like Google to recognize the website as one of the most relevant in the industry. SEO has great potential to make online stores stand out from the competition.

What is email marketing?

When we talk about email marketing, we refer to one of the most effective digital marketing techniques for a company, as it involves connecting with customers and cultivating long-lasting relationships. By sending emails to a list of previously segmented contacts, the chances of your product or service promotions generating sales increase. It is also a very important tool for retaining existing customers.

It is estimated that by 2024, the number of global email users will be 4480 million. (Statista)

How do SEO and Email Marketing relate?

The relationship between email marketing and SEO is very close. Both strategies have the potential to independently drive business growth, but when combined, they can have an even greater impact. Below are some of the ways in which they complement each other:

Optimize user experience

Sending exclusive content to a segmented group of users allows for direct communication with the target audience. Optimizing content with SEO techniques, such as relevant keywords, improves the website’s visitors’ experience.

Generate natural backlinks

Email marketing can also help you generate natural backlinks to your website. If you include links to your website in the emails you send to your subscribers, some of them may share them on their own sites, which can increase the authority of your website.

Retain your customers

Retention is essential for the success of any business. Email is a very effective tool for keeping your customers informed about your products or services. Companies also use it to offer customers exclusive discounts or special promotions.

When users feel valued, they are more likely to recommend you to their friends and family, or leave positive reviews, which can increase traffic and improve SEO ranking.

Reviews are seen as an indicator of the quality of a business. In fact, companies with more than 82 reviews on Google My Business are 250% more likely to appear in the top three local search results. They can also provide valuable and relevant content for the website, as customers often include related keywords.

In addition, reviews can be a key factor in a customer’s purchasing decision, as they can help create a positive brand image and increase trust or they can have the opposite effect and dissuade potential customers.

Improve open and click-through rates

If you send personalized and relevant content to your subscribers, they are more likely to open your emails and click on the links you include. Using relevant keywords in the subject and body of the email can increase the relevance of the content and make it more attractive. 

81% of B2B marketers use email to drive customer acquisition (OptinMonster).

Tips for effectively combining SEO and email marketing

Utilize your email list to generate traffic

Including links to your website in your emails can help increase traffic to your website. If you regularly send informative newsletters or promotions to your customers, make sure to include links with a CTA to relevant web pages so recipients can click and visit them. 

Offer valuable content to attract subscribers

To make your emails effective, it’s important to offer content that is relevant and valuable to your subscribers. This will increase the chances of them being opened and read. It can also increase the time visitors spend on your website and the likelihood of them sharing your content.

Ensure your emails are mobile-friendly

More people are using their mobile devices to access their emails, so it’s important to ensure they are mobile-friendly. If your emails are difficult to read on a mobile device, recipients are less likely to click on the links you include.

Use keywords in your emails

By using relevant keywords in your newsletter, the chances that your subscribers will open and read your email increase. Make sure to use them in the subject line and in the body of the message. This way, you can attract more traffic to your website.

Optimize your web pages for keywords

For the combination of SEO and email marketing to be effective, it’s important to optimize your web pages for relevant keywords. This can help improve your website’s search engine rankings and increase the likelihood of visitors converting.

Conclusion

In conclusion, the combination of SEO and email marketing is a very effective strategy for boosting sales and business growth. Statistics show that email marketing is one of the most effective tactics for generating conversions and sales.

Combining email marketing with an SEO strategy can increase conversion rates by 50% or more.. This demostrates that both strategies can complement each other to improve their effectiveness.

The combination of SEO and email marketing can be a very effective strategy for increasing sales and statistics support this. By utilizing both practices, not only can a positive return on investment be generated, but a business’s conversion rate can also be improved.

I want to boost my results!

La entrada Increase your conversion rate by 50% or more by combining SEO and email marketing aparece primero en SEO Blog Punto Rojo.

To begin with, it is important to know that the conversion rate of users who arrive at a site through a click on an organic result (SEO) is 14.6%, while those who arrive through an ad or advertisement present a conversion rate 1.7% (Intergrowth, 2021).

This is due to the fact that the organic results are a suggestion that Google makes about the user’s query, while the payments are advertising by the brands, which generates less trust and objectivity in the response quality.

Sounds fantastic right?

Now let’s go to How do we double sales, reducing our investment in Google Ads by 70%?

To begin with, we must know that we have to align both strategies, so that they complement each other and do not compete with each other.

For this we must be able to have defined, and monitor, the keywords that occupy the first three organic results in the Google SERPs and make visible for which of those keywords we are assigning a budget in SEM.

Why do we want to do this?

It is simple, for each click made on a paid ad in Google (SEM), 11.6 clicks are made on organic results (Marketing4eCommerce. 2019), that is, they receive eleven times more visits.

What we will do then is reduce our investment in paid advertising, according to the position that we occupy with that same keyword in SEO. The budget decrease percentage will depend on whether the chances of receiving organic clicks, for that keyword, are higher or lower.

So, for those searches that we are positioning in the #1 result and at the same time making paid guidelines, we will eliminate 100% of the budget that has been assigned. If we already have a presence in the first result naturally, the traffic potential that we can receive is greater, and at the same time, we do not compete against our own brand present with an ad. In addition, according to Advance Web Ranking metrics, the first organic result takes 24% of all clicks from the first page of Google.

For all the keywords in which we have a position in the #2 result, we reduce the investment by 60%. As we mentioned earlier, SEO searches get 11 times more clicks than SEM, so coming in second, we don’t need to allocate an extremely large budget on Google ads. The CTR for a second position is 9.1% of all clicks on the first page of results.

And finally, for those searches that occupy the #3 result, we will make a 30% drop in investment. In this way we will make a balance between the opportunities for clicks that we have due to SEO and those that we will not be able to reach for not occupying the first two positions.

In this position the average percentage of clicks received is 4.92%.

For those keywords that we do not have positioning, we will be able to assign SEM budget, at the same time that we work on SEO actions that allow us to reach the top positions, and when this happens, decrease the investment.

By reducing our budget in those keywords that do not need it, it will allow us to be able to allocate it in others that we are still working on their SEO positioning. This increases the chances of having a presence for a greater number of keywords, and therefore, the chances of generating more sales.

The results will be generated in the first place because we will stop competing with our own site that ranks for a search with both strategies.

La entrada How to double sales by investing 70% less in Google Ads? aparece primero en SEO Blog Punto Rojo.

Currently 70% of clicks on Google response pages come from organic results (SEO), that is, those that do not correspond to paid ads.

Now… We want to increase our sales but with less investment. How is that?

In an SEO campaign we are not making a payment for each keyword that we want to position in the search results, nor for the clicks that we obtain. Although working on our organic positioning may require a monetary investment, everything done will be done on our website, and in case we have to suspend our actions, the benefits obtained will be maintained over time, as well as positive results in traffic and sales.

This is the main point that presents an advantage over a SEM strategy, since in this case if we pause the investment of our ads, our presence in the search engines is completely null and our traffic will be instantly affected.

Perfect, we now understand how it works! but now… What 4 actions will help me double my sales? Let’s go through one by one:

1. Think and maximize our content

   One of the main factors and resources that Google has to understand our website, and position it in the search results, is the content.

   The first thing we must work on then is to carry out keyword research, with the aim of knowing what they are looking for, and how our users search, around our products and services, during all the stages of a purchase process:

   Pre-conversion: the user performs informative searches, looking for information prior to acquiring products or services. Example: best running shoes

   Conversion: when the user already has an intention to purchase products, he turns that need into more specific searches. Example: nike running revolution 5 men’s shoes.

   Post-conversion: after purchasing products, users will continue to search for uses or complementary products. Example: sports shorts for men.

   We must generate valuable content, based on each of those keywords. The content of your website should be your best seller, since it is the resource that the user has to make a purchase decision.

2. Understand the objective of our main landing pages and work on their semantics

   Each of the landings of our site must have an objective keyword for which we seek to position. This keyword, and related secondary keywords, should be used in the main tags such as <title>, <h1>, <alt> and also in content blocks with valuable information for the user and, as we mentioned previously, for Google.

3. Enhance user navigation with an Interlinking strategy

   Another action to take into account is interlinking. And here we ask ourselves… What does that mean?

   Interlinking refers to the links that we include within one of our landings to another internal page with related valuable content.

   For example, when we talk about the opportunities to include links in our blog articles, to products related to our content. In this way, a user who accesses to answer a question or query can start browsing our products and become a customer.

   This factor not only helps the user’s navigation, but also that of the Google bot that will advance through all the pages of our website, through the links that we include.

4. Improve the experience of our users by optimizing our performance

   And to understand our fourth action, we must know that there are different navigation factors that influence the conversion opportunities of users who enter our site.

   One of these is the loading speed. According to data shared by Google, when a user enters a website and it takes more than 3-5 seconds to load, it is most likely that they end up leaving it without having performed an action, this is what we call ” bounce rate”.

   And why is the time our site loads so important? Because no matter how much we generate all the valuable content possible, our efforts will not give the maximum results if the user does not access the page later.

In conclusion, the opportunities to increase the traffic and sales of a website through an SEO strategy are significantly broad, and to enhance them the main thing is to know our users to be present where they are looking for us.

Now all that remains is… Put these actions into practice and begin to see our sales grow!

La entrada 4 actions to double your online sales by reducing your investment aparece primero en SEO Blog Punto Rojo.

When thinking about migration, it is essential to know what the objectives and desired results are. In this way, one can put together a long-term strategic plan to celebrate positive results and not regret negative consequences.

Among the marketing, objectives are not to lose organic visits and not to lose positioning in search engines. For technology people, on the other hand, the goal is to get the go-ahead from infrastructure.

This is where planning plays a fundamental role: the tasks and the work map must be well defined before the migration.

The fundamental thing in these cases is, on the one hand, not to get caught up in the adrenaline of relaunching a site and, on the other hand, not to put it live just to meet a calendar date.

It is also important to have all the parties involved committed. From the SEO side, the roadmap must be clear and, from the technology side, the amount and the capacity to implement the optimizations must be clear.

While there are no official -complete- manuals from Google or other search engines that talk about how to make a successful migration from an SEO point of view, this guide will help you to be able to migrate any site without falling in the attempt.

Types of migration

There are different types of migration, with a greater or lesser impact on various business KPIs, although the three that always stand out are: sales, traffic, and level/quality of infrastructure. Specifically, the different types of migration are as follows:

• Domain: This can be due to changes in branding, in the way of geolocating the site (for example, changing .com.ar for .com/ar) or adding SSL to the site (changing to secure site – HTTP for HTTPS).
• IP or Hosting: It is rare, but the change of hosting always requires an SEO check from the technology side to avoid the risk of traffic loss.
• UX: Changes in the front end do not carry the same risks of traffic loss as the previous points, but a layout that does not respect SEO points can also be a weak point in a migration (visible semantic tags, located in the text headers and not hidden by CSS or hidden DIVs or in images – e.g., logos, etc.).
• Categories/Tags: This type of migration generally occurs in e-commerce, since many times the site is recategorized in pursuit of a commercial need. Here a mapping must be made between the URLs of the previous categories together with the new URLs. In this way, a document can be generated that can be used to make the pertinent redirections.
• Changes in the site architecture: Many times, sites decide to add or subtract subdirectories in their categories, tags, tabs, or articles. In terms of SEO, it is usually the case that subdirectories are subtracted to have a better passage of authority. In these cases, it is necessary to redirect the URLs with the extra subdirectory to the URL with a path closer to the root (domain).

Roadmap for SEO migrations

The process of planning a migration, from an SEO point of view, involves several stages. To be complete, it requires an interdisciplinary team connected to the three pillars of a migration: strategy, implementation deliverables, and production deployment.

The roadmap of migration is as follows (each step is described below):

1. Scrapping of the current site
2. Keyword Research
3. Semantic optimization and content generation of the new site
4. Layout
5. Interlinking
6. Redirects
7. Testing

1)   Scrapping of the current site

Site scraping is the process of using various tools to extract all the URLs of a site. This is then used to make the relevant redirects to the new URLs that are most similar to the current ones, which will come out of the next step, Keyword Research, and semantic optimization.

The tools we use for scraping are these:

• Google Analytics (all pages report)
• Google Search Console (pages report)
• Majestic (pages report): here you can see all the URLs of your site that are linked from external sites (backlinks).
• Google Index (scrape all the pages that Google indexes on the site).
• Screaming Frog (check the status code of URLs from the above sources).

Once you have obtained the URLs of all the tools, you have to download all the data to a spreadsheet, remove duplicates, and, in this way, you have the final list of all the current URLs.

2)   Keyword Research

You can have the best technology team and a world-class platform, but none of this is useful if there is no knowledge of the searches of our audience/target. Any SEO campaign, no matter what type it is, is born from a common point: Keyword Research. Nothing can be done to position a site if you work blindly, without knowing trends, volumes, or projections of keyword searches.

Keyword Research can give two answers: either reaffirm the site’s direction or prove that you never thought about Google and that you need to turn the wheel. So, one way or another, exhaustive keyword research always provides conclusions.

In a migration, you have an advantage: you already have a mental map of the business, so you have a point in your favor. However, having a mental map does not mean that we are communicating it in the right way.  Sometimes an “of” or “for” or simply changing the order of two words can make a huge difference in search volumes. An example is what happens in the case of LED televisions.

Just by altering the order of the words, there is a differential of 4,100 monthly searches, which, projected over a year, gives almost 50,000 searches.

Let’s suppose that a site that noticed this implements a change in the new site and moves up to the first position. According to studies, the CTR of that position is 30%, so we are talking about 15,000 more visits (divide the CTR by the monthly searches, since in the first position you appear for all searches, so they are impressions). And this result was given only by changing a word of place.

3)   Semantic optimization and content generation of the new site

The semantic optimization of a site is another of the fundamental pillars of any SEO campaign (including a migration campaign) because this is where the insights obtained from Keyword Research are captured, which will allow the site to be optimized to capture searches.

One of the first things to think about in terms of semantic optimization within a migration is the new URLs that the site will have. We try to include in them the best keywords from the Research.

The need to have the URLs, in the first instance, is because, then, we must make the redirections once all the landings have been optimized in terms of semantics/makeup and contents.

Then, with the URLs obtained, it is necessary to map each one with its main and unique keyword, which will be the one that will be targeted by its respective optimization.

And now we can move forward with the content to be implemented in the rest of the semantic elements:

• Title (every new URL will have its keyword mapped as the first word of this tag).
• h1 (the mapped KW must be contained in the page header).
• h2 (at least two subtitles of the content must contain the KW and synonyms).
• Body content (keyword mapped, synonyms, strong tags, em, +800 characters, short paragraphs, KW in the first sentence, etc.).
• Image attributes (keyword in src, alt, and title).

4)   Layout

The layout is another important SEO point because it is imperative to have well-declared HTML5 outlines and HTML tags. Having a neat and optimized layout is useful to guide the Google robot in understanding the hierarchies within our site and not take everything as if it had the same relevance. In the previous point, we have already pointed out which are the HTML tags that Google reads and in which we must place the words we want to position.

The HTML5 elements we are interested in are the following:

• header (marks the header of a content);
• nav (declares the main menu of the site);
• section (declares the sections within the HTML);
• main (declares the unique content of each page);
• footer (the tag that declares the information of the page);
• asides (lateral and less relevant contents);
• articles (used to declare the content of posts, articles, and other syndicated content).

5)   Interlinking

Interlinking is an essential concept in any campaign in terms of visibility and authority in search engines.

The premise is simple: Google’s robot sees the internal pages of a site from the interlinking between the different pages of the site. If a page is not linked internally from anywhere, it is difficult for Google to know of its existence. And if a page is linked from a landing page that is located two, three, or four clicks away from the Home page, it is also difficult for Google to consider it.

For this not to happen, especially with migration, it is necessary to have a good structure of internal links and to have the site’s tempered spaces optimized and operative (top menu, prefooter, footer, breadcrumbs, and nofollow tags to external and 

An example: we have an e-commerce site, we generate a landing page with non-transactional content, but we have not yet developed a blog or a landing page to give it visibility. On this occasion, interlinking will be essential until we get the resource. Several questions can be considered here:

• Include the landing page in the top navigation menu for a period of time in a non-relevant position so as not to sacrifice sales.
• If we talk about the history of a beer brand, for example, we can link it from the SEO text of the collection of that brand or even from the product sheet that registers more visits in the body of the description.
• Go to the footer or request a pre-footer or link box on the new site where these orphan landings can be dumped. This has little visibility for the user, but it is highly effective for positioning specific landings in search engines.

6)   Redirects

Once all the above steps are done, it’s time for the less strategic part of a migration, but no less important. Redirecting in the wrong way can mean a double-digit loss of organic traffic.

For this point, we use a spreadsheet and dump in a column all the URLs obtained in the site scrap. In another column, we put the new URLs we decided on for the site based on the Keyword Research.

It is important to understand that you should never redirect everything to the Home page since in such cases, the authority of the previous URLs is lost. It is always mandatory to redirect the previous URL to its most relevant place on the new site.

For example, if I have insurance e-commerce with a third-party insurance landing page and I have decided not to sell it on the new site, it is not necessary to redirect to the Home page. In this case, the most relevant thing to do would be to redirect to a car insurance or motorcycle insurance landing page, depending on which niche has more authority within the site in question. In short, redirect apples to apples or, at most, red apples to green apples.

7)   Testing

This is the last point before going to production, now with all the relevant implementations done and custom redirections done one by one.

We do not recommend that migration be directly implemented in production, since any error or bad implementation can cannibalize the traffic. It is always advisable to make mistakes in testing environments to correct them until the final version is ready and then finish the migration process on the live site.

Keeping the above procedure in mind, in addition to keeping the SEO up to date at all times, can prevent the migration from becoming a headache, least of all, a headache for the business.

Nicolás Billia

SEO Manager | Punto Rojo

nico@puntorojomarketing.com

La entrada SEO migration tips (and how not to lose your site in the attempt) aparece primero en SEO Blog Punto Rojo.