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One of the obstacles that YPF's SEO campaign presented were the time that the internal development team had to dedicate to the actions that were sent, and the company's own processes through which each action had to pass, which delayed the plans to achieve results.
To start working on YPF performance, a prioritization of landings was carried out, beginning to implement improvements in a hierarchical order.
The strategy team in charge of the campaign put together a series of actions to reduce loading times, which included the following optimizations:
Disavow of low quality backlinks
Correcting the structure of sitemaps
Optimization of content landings
Audit & general performance improvements of the site
Optimization of the home, in terms of content and SEO factors.
In 12 months, YPF decreased its loading time on category pages by
In 12 months, the home page of the YPF website decreased its loading time by
YPF's internal landings, in 12 months, they decreased their charging time by