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Previous situation

One of the obstacles that YPF's SEO campaign presented were the time that the internal development team had to dedicate to the actions that were sent, and the company's own processes through which each action had to pass, which delayed the plans to achieve results.

The Solution

To start working on YPF performance, a prioritization of landings was carried out, beginning to implement improvements in a hierarchical order.


The strategy team in charge of the campaign put together a series of actions to reduce loading times, which included the following optimizations:


01.

Disavow of low quality backlinks

02.

Correcting the structure of sitemaps

03.

Optimization of content landings

04.

Audit & general performance improvements of the site

05.

Optimization of the home, in terms of content and SEO factors.

The Result

In 12 months, YPF decreased its loading time on category pages by

38,18%

In 12 months, the home page of the YPF website decreased its loading time by

19,77%

YPF's internal landings, in 12 months, they decreased their charging time by

42,03%