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The main challenge of Tuenti Ecuador's SEO campaign was a platform and design migration, which was to be developed on its website.
The fundamental objective based on the challenge was to maintain the organic positioning and traffic existing in the period before, during and after the migration.
To avoid the loss of traffic and positioning as a consequence of migration, actions were defined in three stages: pre-migration, migration and post-migration.
To begin, the necessary parameters were determined so that Google can interact correctly with the Tuenti Ecuador site: HTML5 Structure for Site Layout and Content Guidelines..
45 days post migration, Tuenti Ecuador not only maintained the organic traffic qit had previously, but also recorded an increase of