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The link building campaign that allowed Paris.cl to rank in the top 5 results for its main landings
The strategy is based on four main focuses:
Commercial events such as Cyber Monday and Black Friday.
Special dates as Mother’s day.
The launch of Paris products and functionalities.
The main services offered by the brand.
In this regard, the expected objectives are oriented towards improving visibility in terms of positioning, indexing and authority of the worked landings.
As a result, of the total number of inbound links to the Paris.cl website, 61.7% corresponds to additional links that were generated from those made during the campaign.
Of these links, 93.6% were validated by Google as backlinks (inbound links).
Furthermore, the generation of links boosted the positioning of the target landings, allowing them to move from the second page of the SERPs to the top 5 results of the first page of Google.
This not only allows to enhance the landings and keywords worked in the link building strategy, but also to expand the positioning opportunities to searches related to the content where the brand was linked.
In this way, Paris managed to position itself for a wider universe of searches, which allowed them to achieve a 1,328% increase in clicks and 1,051% increase in impressions.