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Claro Argentina's eCommerce was not able to achieve the sales targets that were established monthly, since its pages were not organically positioned for generic brand searches related to cell phone brands.
Generate content that meets the needs of the user with information regarding each stage of the purchase process, being consistent with the more than 400 variables of the Google algorithm to position organically.
Given this, an Inbound Conversion Marketing strategy was proposed to be able to generate SEO optimized content that includes: product functions, technical information, differentiators of each one, images, interlinking with related landings, and user navigation.
In 12 months, sales from organic traffic increased by
Claro's average organic positioning increased by
Due to the implementation of the Inboung Conversion Marketing strategy, the conversion rate increased more than