To do this, the most important thing is that you are already getting impressions in the SERPs and, of course, some traffic on those URLs to be optimized. However, regardless of the position you are occupying in the search results, if you manage to attract the user’s attention, the CTR percentage will probably increase and with it the visits. 

I don’t mean by this that if you improve your CTR you will also improve your ranking. In fact, John Mueller (Webmaster Trends Analyst at Google) assures that it is not a determining factor for positioning in the SERP rankings, since these are always in motion: 

What we do know is that if you improve your CTR % it is very likely that your traffic will also grow.

In fact, on one of my sites, I started implementing these 5 tips in the first week of March. 

It is a website that: 

• Is 2 years old. 
• Has not been worked from the external links profile. 
• It has no brand searches. 
• It has only been worked onsite with interlinking and content optimization. 

The results? From the last week of March I started to notice the growth and, today, comparing the last 3 months vs. the previous period there is a growth of 5.8%:

What is CTR and why is it so important in SEO? 

The CTR (Click Through Rate) is a metric that determines the percentage of clicks you receive in search results. 

To calculate it, the number of clicks you receive is divided by the number of impressions and the result is multiplied by 100. 

For example, if you receive 60 clicks on a URL that had 1500 impressions, the calculation would be as follows: 

60 / 1500= 0.04 x 100 = 4%

Although you could do it manually, it is quite easy to obtain this calculation thanks to the Google Search Console tool. 

Entering the “Performance” tab you will see that on the right side, at the top, you will have the following data: 

• Impressions
• Clicks
• CTR
• Average position. 

By default the clicks and impressions will be activated, so you will only have to click on “CTR” to see your history. 

But why is it so important in SEO? Users have several options to choose which website to enter when they search on Google or other search engines. You don’t need to be in the first place to get their attention: if you manage to match their search intent and catch their attention, the user will be yours. 

5 tips to improve the %CTR of your website in the SERPs 

1. Identify opportunities to improve %CTR using Search Console

You can detect opportunities using Google Search Console as your main tool.

To do this, activate Impressions, Clicks, and CTR in the top panel. 

Then, follow the next steps: 

• Go to the “Pages” tab in the bottom section.
• Filter the URLs with the highest number of impressions. 
• See which URL’s have a %CTR below your average. In my case, below 11%.
• Export this data and keep only the URLs with a low %CTR. 
• Examine how these URLs appear in the search results for the queries in which they are positioned. 

Having all this you will have already detected the URLs with more possibility of improvement.

All the CTRs highlighted in yellow have a good amount of impressions, but few clicks. This is where we can implement other recommendations such as the ones I will mention below. 

2. Implements structured data (Schema.org)

Structured data, also called Rich Snippets, is a standard format in which we indicate to the search engine, in a more “digested” way, all the necessary information that we show on our pages. 

Depending on the type of content we show, and depending on the web format we have (News, Ecommerce, Recipes, informative Blogs…) there are different types of structured data to implement. 

Thanks to this there are more possibilities to position in “The zero result”. 

When searching for a recipe, before reaching the classic organic results, we come across a module in the “0” result. Not only the image is displayed, but also the overall user rating for a recipe. 

The same happens if we search for very specific products. In the search results we will see that for some queries it shows us: 

• Price
• Stock (available or out of stock). 
• Reviews.
• Number of reviews

Appearing in these modules is possible thanks to the structured data. Here are some resources according to the type of content/services/products you have on your website:

• News: https://schema.org/NewsArticle
• Products (eCommerce): https://schema.org/Product
• Recipes: https://schema.org/Recipe
• Frequently Asked Questions (FAQs): https://schema.org/FAQPage
• Blog articles (informative): https://schema.org/BlogPosting
• Lists: https://schema.org/ItemList

 If you want to implement them manually I recommend using TechnicalSEO’s JSON-LD generator.

To understand how to automate the generation of this structured data click here.  

3. Inform about the advantages and benefits you offer to users

While this is a recommendation that usually goes very well in the world of eCommerce if you apply it creatively on websites with other types of content it can go quite well. 

A technique that is often seen in some online stores is to include the discount percentage, payment methods/facilities, and some words like “offers” or “promotions”. 

Let’s see the following example:

The URL in the first place of the ranking uses words like “Cheaper” in the title, or “Discounts”. The use of this language is aligned to the intention of the user, who already from the search is using the term “offer flights”.

Now, we have already tested with a 100% transactional keyword. But what about other more informative keywords? A good example to show this is the term “dollar blue” in Argentina. Although it is a stable search at trend level, being a value that varies from day to day, some media use methods such as: 

• Include the date in the title and meta description. 
• Mentioning the updated value. 
• Use words like “today” or “updated”. 

It is up to you to use your creativity to implement these changes in your titles and meta description to improve the %CTR on your site. 

4. Emojis and symbols in your Title and Meta description?

A method that has been applied in different sectors is the use of symbols and emojis to attract clicks from users. 

From my point of view, this method does not apply to any type of business. Therefore, before implementing it, think if it fits your brand language and target audience. 

To do this, you can segment and look at your audience’s age, gender and interests. Based on this, and the product/service you offer, decide whether it is worth implementing it or not. 

In case your answer is a resounding “yes”, let’s see what some SERPs look like with emojis and symbols:

Some of the webs that I usually use to obtain these emojis and symbols are: 

• https://es.piliapp.com/symbol/
• https://emojipedia.org/ 

5. Improve your site’s URL architecture

This tip is applicable not only to improve CTR but also so that search engines can semantically interpret your content. 

A clean URL that corresponds to your internal architecture gives better signals to the user that what they will find in the content is really what they are looking for. 

To do this: 

• Avoid using numbers and special characters in your URL. 
• Segment with “/” each section of the web according to depth. Example: /sneakers/nike/women/. 
• Avoid dates in your URL. 

Final Recommendations 

Monitoring before and after the implementations will be essential to see the progress you can have. Therefore, I recommend you to export month by month the CTR % of the URLs to which you have applied the changes and, from there, compare them to see their evolution.

If you have any doubt or want to add any advice, leave it here below in the comments.

La entrada 5 tips to improve your website’s CTR in SERPs aparece primero en SEO Blog Punto Rojo.

GTM is a tool with many benefits for any online marketing campaign. Ultimately, it changes the way you implement Google Analytics tracking, Google AdWords conversion pixels, or tracking of all types of online advertising, among other things.

With this resource, the relationship between the IT and Marketing departments of large companies is forever changed. The consequence of its use is a streamlining of processes and a consequent simplification of the life of online marketing agencies such as ours when it comes to maintaining tracking codes and various pixels on numerous websites.

All this, in turn, allows us to offer higher quality services with optimal results.

What is GTM for?

This tool allows you to easily and quickly implement tags and code snippets for a website or mobile applications, such as those for traffic analysis and optimizing marketing campaigns.

In addition, HTML code snippets can be implemented or JavaScript elements can be embedded without touching the source code.

Modifications are made to the front end that can be triggered in three different stages:

1. Page View (when the browser makes a first analysis of the site).
2. DOM Ready (the browser finished creating the content).
3. Window loaded (browser loaded content, images, scripts completely).

An example:

E-commerce goes out on the weekend with Ahora12 on a site and needs to dynamically modify the quotas of its products for Saturday and Sunday. At the same time, it has a script that raises the number of quotas to embed them in the meta description.

If these scripts are triggered at the same time, the meta description may take the wrong information. In this way, what we need to do is to trigger the dynamic quotas in the DOM Ready to create the content and raise the meta description at the stage of Window loaded, so that, in this way, it raises well and in a staggered way the data in the SERP.

Zoom: GTM

The GTM container code snippet has an ID just like an Analytics account has. The nomenclature is always GTM-XXXX.

The GTM snippet should be pasted into the HTML just after the <body> tag on all pages of the site. Doing this wrong can cause the tags to execute incorrectly.

Advantages

• Time-saving: Using GTM allows us to make changes to the tags without touching the source code and without the need to go to the Devs. We need a resource with jQuery and/or JS skills to assemble the tags and load them.
• Improved tag management: We manipulate everything from the GTM container. And we can save the versions of each implementation to rollback at any time.
• Improved load time: Less JS, better load time, better positioning. We clean up the site code and improve performance.
• Immediate implementation: We avoid “waiting for the next sprint” and implementation costs for clients who pay hourly fees to system agencies.

How GTM works

Tags

• They are triggered by rules set based on variables.
• There are default tags (Analytics, AdWords, Remarketing, Criteo)
• Triggers (Rules)
• Rules that trigger tags
• They are composed of variables defined by the GTM user.
• They are associated with the event that triggers the tag (Click, Pageview, Timer, etc.).
• Variables
• Elements that will trigger the trigger (URL, Hostname, Referrer, Event)
• There are GTM default and custom variables (important for SEO).

Custom HTML is the most important tag for SEO.

Triggers and variables

URL is the variable that triggers the Tag

The default variables

Custom variables

URL, DOM Element and Lookup Table are the most important.

Changes by GTM

• Title tags
• Meta descriptions tag
• Schema and Markup Optimization
• AMP settings
• Headings (h1,h2)
• Inclusion of SEO-optimized text (including CSS)
• Inclusion of <strong> and <em> tags
• Inclusion of link box
• Inclusion of lists and images
• Image attribute optimization
• Optimization/correction of canonicals
• Meta robots optimization/correction
• Optimization/correction of href lang
• HTML redirects
• Inclusion of tracking snippets (for an eventual new site it may be on our side to include GA and Search Console tracking)
• Link attribute correction

What are the limits?

Now that we are beginning to see all the future that this tool opens up for us, we are not going to put limits or an expiration date on it.

As we have seen in this article, the optimization of page meta tags, which is a very important part of the positioning of a page, can be done without any problem.

Another important point to take advantage of is the markup of product data through Schema, also known as rich snippets. This includes product ratings, product descriptions, information about movies, restaurants, people, and in short, any of the Schema that is commonly used.

And although we obviously cannot develop a website from scratch. What we intended with this post is to test the operation of GTM applied to SEO and start with the most common tags to check the results. Once done, the next step is to continue testing to know the results.

Have you already tested your website with Google Tag Manager?

La entrada How to do all SEO optimizations without a programmer and save time and money aparece primero en SEO Blog Punto Rojo.

There are many Keyword Rankings tools that allow you to track the positioning of the most relevant keywords for your business. Some of them are paid and others are free. If you are looking for an easy solution to get out of trouble, we developed a simple snippet that allows you to extract all the relevant ranking information for a keyword from a search result page.

Snippet:

var keyword = $(‘input[name$=”q”]’).value

var results = $$(‘div[class=”r”]’);

var date = new Date().toISOString().split(‘T’)[0];

var content = ”;

for (var i = 0; i < results.length; i++){

var rank = i+1;

var current_url = results[i].innerHTML.match(/<a href=”([^”]*)/)[1];

var current_title = results[i].innerHTML.match(/<h3.*?>(.*?)</)[1];

content += ‘<tr><td>’ + date + ‘</td><td>’ + rank + ‘</td><td>’ + keyword + ‘</td><td>’ + current_title + ‘</td><td class=”tdurl”>’ + current_url + ‘</td></tr>’;

}

with(output = ‘<html><head><link href=”https://fonts.googleapis.com/css2?family=Open+Sans:wght@400;700&display=swap” rel=”stylesheet”><style>body{font-family: \’Open Sans\’, sans-serif;}table{white-space:nowrap;}td{padding:0 15px;}.tdurl{max-width: 400px;overflow: hidden;text-overflow: ellipsis;white-space: nowrap;}</style></head><body><table width=”100%”><tr><td><h1>Google SERP Extractor</h1></td><td align=”right”><img src=”https://puntorojo.com/blog/wp-content/themes/punto_rojo/img/logo_mini.png” width=”200px”></td></tr></table><table><tbody><tr><th>Fecha</th><th>Rank</th><th>Keyword</th><td><b>Title</b></td><td><b>URL</b></td></tr>’, output += content, output += “</tbody></table></body></html>”, window.open()) document.write(output), document.close()

In order to run this snippet correctly, it is important to remember that we have to be inspecting the Google SERP we want to analyze. If we load the Google Chrome DevTools (read, “the inspector”) in another tab, the code will not work.

 As in previous posts, to configure this SEO snippet we have to open the Chrome DevTools and go to the Sources tab. Inside the Sources tab we then go to the Snippets tab. It is likely that you will not see the Snippets tab at once and you will have to click on the two arrows icon to see all the tabs.

Once we are in Sources > Snippets, we go to “+ New Snippet”.

We name the snippet, paste the code above this post and then press Ctrl + S or ⌘ + S on Mac, and that’s it!

To run the snippet you have to right click on the script name and click “Run”. When you do this, a new tab should open with the following columns…

The result should be something similar to this…

The columns listed in the keyword rankings report are:

• Date: Shows the date on which the script was run.
• Rank: Shows the position in which the result appears on Google
• Keyword: Displays the keyword for which the positioning is being viewed
• Title: Displays the title of the page that ranks for that position
• URL: Shows the URL that ranks for that position

In the case of the screenshot, 100 rankings are shown because Google Search is configured to show 100 results at a time. If you need to see more than 100 results, this can be achieved by using the gInfinity extension for Google Chrome.

This data can be copied and pasted directly into a Google Sheet or Excel spreadsheet. Once the file is ready, you can start saving the ranking data to see daily evolutions of both your site and your competitor’s site. If you just need to see how your site is ranking, you can see the historical data of your keywords up to 18 months ago.

We hope this SEO Snippet will be useful for your daily optimization routines and that you will be able to carry out a data-driven SEO strategy every time.

Until next time and, as always, good rankings!

La entrada How to extract data from SERPs for SEO aparece primero en SEO Blog Punto Rojo.

An example of this is the query “weather” in which for some years now Google shows the weather, forecast, and other data about it within the search results (without the need to enter any website). 

In the same way, the algorithm that calculates and chooses which URL’s to rank for certain keywords has improved to meet this user search intent. 

The question is, are you optimizing your content and website according to the user’s search intent? Do you know what kind of search intent exists?

What is search intent in SEO?

Before defining the search intent in SEO, let’s see what the search results in Spain show for three keywords: “best robot aspirator” and “buy robot aspirator”.

In “mejores robot aspirador” shows a zero result with a list of what may be the most outstanding robot aspirators, prioritizing the information over the transaction:

Meanwhile, for the second case, just by changing “mejores” to “comprar” we see that the search results change completely: 

We can see that in the first place a zero result with the list of products no longer appears and in its place appears e-commerce where, if you click on it, you will be closer to the purchase process. 

Is it a coincidence? Not at all, Google understands better and better when the user is closer to purchase and therefore “modifies” its results to better satisfy the search intent. 

Therefore, we can define it as “the will and motivation on the part of the user behind each search engine query”. 

In this sense, some practical questions: 

• For which of the two queries is it better to work with informative content? 
• In which of them can you prioritize a list of products with prices and comparisons? 

Let’s see then what are the types of search intent and how to improve the way we approach our content on our website. 

Types of search intentions

In theory, we can define the types of search intentions in three types: 

• Informative: the user wants to obtain specific information on a subject or to complete some research. Example: how to make a paper airplane. 
• Navigational: in these cases, the user has already defined that he/she wants to use a specific website and navigate it. Example: login to Facebook. 
• Transactional: here the user has already defined his purchase process and is a few clicks away from completing a transaction. Example: buy nike womens pink sneakers.

However, it may be too generic to try to incorporate all types of content and searches in these three main blocks. 

In fact, within the informative, it is not the same to search for “reset my smart tv” as it is to search for “history of the second world war”. 

While both search intentions are solved with information, the way this information is displayed varies for each one: in the first one, Google already shows a step-by-step on how to do the reset, while in the second one it understands that the user will need a more detailed explanation about the Second World War by showing Wikipedia first and then a series of Youtube documentaries.

According to Google’s Quality Guidelines, we can find: 

1. Know and Know Simple

In this case, the user’s query is oriented to obtain information that can be general or specific. 

If it is general, we are talking about a “Know” search. An example of this could be the query “Pampita”: 

Being so general, and being a public figure, Google prioritizes news, social networks, and the artist’s biography. 

Meanwhile, if we go to a more specific search such as “Pampita’s age” we would be referring to “Know Simple”.

In fact, for these searches many times Google shows the answer directly in the SERPs:

2. Do – Device action

Do queries are those in which the user wants to make use of some functionality on the Internet. An example of this would be: downloading data/apps or programs, buying something in an eCommerce, or making an online transaction, among others. 

On the other hand, in Device Action, we find interactions that can be done with the device through voice searches. For example: calculate the distance between one location and another while driving. 

3. Website

From my side, I can add that these are the type of keyword + brand queries that we usually see in the SERPs. 

They delimit an action on a specific entity so Google prioritizes the “brand” we are including in the keyword. 

For example amazon sneakers. 

Depending on how certain keywords are searched we can find perfect or imperfect queries: 

• Perfect: www.amazon.com or “https://www.amazon.com”.
• Imperfect: “amazon usa”. 

4. Visit-in-person

They have to do with the visit in person to an area, place, or business premises. 

For example: pizzerias en Avenida Corrientes:

5. Multiple search intent: 

Although there is this previous classification, sometimes the user may have multiple search intentions in the same query. 

Continuing with the last example of “pizzerias in avenida corrientes”, the user not only wants to know the location, rating, and opening hours of the pizzerias: perhaps they can read reviews and notes from blogs and press about these places to complement the decision of which one they will go to eat. 

Final Recommendations

Adjusting your content to each of these intentions will not only help you position and get more visits: but it can also improve the usability of the user on your site in terms of sessions and conversion (in the case of eCommerce). 

Juan González Villa, from https://useo.es/ in his article on search intent shares a table that is worth including in our article to define the types of search results related to the types of search intent.

La entrada Search intentions: How do you know how your users search? aparece primero en SEO Blog Punto Rojo.

These words show us which are the intentions that a person has when performing a search and that is why it is so important to obtain positioning in Google for them.

Now, the selection of keywords should always be oriented to the marketing objectives of the company, and at the same time, be related to the user’s interests, because from these will emerge the searches made on Google.

But how do you know which keywords users are searching for?

To answer this question, we will resort to one of the most popular tools in the digital environment and widely used in SEO: Google Adwords Keyword Planner.

This platform provides us with data directly from Google, remember that in Mexico 98% of the population chooses to use this search engine.

Within the information provided by the keyword planner, we can obtain keywords used by users and the number of monthly searches.

Let’s see an example:

Let’s suppose you have an appliance store, and therefore a variety of products to sell. In the tool we enter as a keyword a product category, such as “refrigerator“, and activate the parameters we consider necessary for the search:

As a result, the tool will tell us which are keywords related to the search we entered, the average number of monthly searches in Mexico, and other data that may be useful.

Adwords Keyword Planner will give us hundreds of recommendations on keywords related to “refrigerator”. We suggest downloading this information to be able to filter the results based on business objectives. For example, there are brands and models of refrigerators that we may not have available in our store and may not be targeted at the moment.

Having understood this, we can say that we have generated our first keyword research!

Keyword research allows us to know what and how people search, and how many times a month this search is replicated. This information will be very valuable if we incorporate it into our site.

We must always keep in mind that each company will have a particular strategy in which creativity, experience, and teamwork synergy intervene.

Knowing now our users’ search intentions, the next step is to optimize our website, strategically using the keywords we have selected. For this, we must incorporate the keywords in our site by applying them to product names, descriptions, URLs, page titles, etc.

What are short and long-tail keywords?

Short tail keywords are keywords of 1 or 2 terms maximum, such as “refrigerator”. These usually have a large number of monthly searches but with low conversion levels. This happens because when a person searches for a product generically, they are probably still in a research stage and not in a purchase stage.

Long-tail keywords, on the other hand, are a very faithful representation of people’s tastes and interests. They are composed of more than 3 terms, making the keyword a more specific search.

For example, “Prices of 29 feet refrigerator in DF” is a long-tail keyword, composed of 7 words inside, and with not many monthly searches. But, a user who performs it is interested in the product, and is much closer to the purchase, than a user who only searches for “refrigerator”.

With the use of long-tail words, it is more likely that the majority of visitors who enter our website will become customers. The user that is determined to make a purchase tends to specify more and more his search, to find his perfect product!

 What is stuffing? How to avoid it?

The term stuffing, which means overloading our article or web page with an excessive amount of keywords, is an activity penalized by search engines.

We will lose positions in the search results or Google will remove our site results or directly remove our site from its ranking.

Let’s not forget that it is Google who will determine which companies will be positioned on the first page, and which will be the star that takes the first place.

 So what should we do with keywords?

Place only the necessary amount of keywords throughout the text and do not saturate it by using them in places where they do not fulfill any function. In other words, we must avoid artificial wording, and avoid making the content of our website look like it was written by a robot.

We can place our long-tail keyword in the title and then look for variations, long and short tail, throughout the text, always taking into account the keyword research we did at the beginning.

 First in Google

When we choose the right keywords, we are more likely to appear in the first results of Google.

Thus, we will ensure that the user entering our website is a potential buyer who is looking for exactly that.

By being the first in Google for long-tail keywords, we will achieve a higher conversion rate.

La entrada Keywords: How do you search for products on Google? aparece primero en SEO Blog Punto Rojo.

Like any tool, some people only use it for basic purposes without knowing that there is a lot of juice that can be extracted from it. In today’s post, we are going to show you how you can analyze the internal linking strategy of your competitors. As a consequence, you will be able to take the insights extracted from crawling to optimize your internal linking strategy accordingly.

To achieve this, we are going to extract anchor texts from the internal links of a site. It should be noted that there are easier ways to do this with Screaming Frog… however, today we are going to show you a slightly more advanced method that can also be used to read all the HTML tags that exist on a page.

Our goal is to collect data from the source code of one or more pages. This practice is also known as web scraping. Remember to stay within the terms and conditions of the site whenever you are reading its source code using an application.

Let’s get started! Inside Screaming Frog, let’s go to the menu Configuration > Custom > Extraction. This section allows you to extract data from the source code of the pages you crawl. If you are using a free version of SF, this option will be disabled. We recommend investing in a full version if you regularly do SEO audits.

Anchor text benchmarking

Benchmarking is a practice based on analyzing how your competition behaves to adjust your strategy according to what you have learned. In today’s case, we are going to study the anchor texts of internal links. To do this, you will need to configure the following regular expression (regex, for friends) in the menu custom > extraction:

<a.*?>(.*?)<\/a>

This snippet captures everything inside <a> tags and reads as follows:

It captures all characters inside each <a> tag regardless of the Html attributes of the tag and stops capturing when the tag is closed. If you are not yet very familiar with Regex, we recommend you do some research online.

Regex is not the only way to extract information from text. There are other methods such as XPath that work a bit more with the DOM (Document Object Model) of the page. Below we detail the snippet to lift all the <a> tags with XPath.

//a

Make sure that the option “XPath” and “Extract Text” are selected so it extracts only the text and nothing else since some links are associated with image tags.

Whether we use a Regular Expression or the XPath, once it is configured we run the crawler so that it starts lifting each anchor text of each link within each page that is read.

Once the crawl has been run, to see the results we only have to look at the “Custom” tab and then choose “Extraction” from the dropdown.

Once the crawl has been run, to see the results we only have to look at the “Custom” tab and then choose “Extraction” from the dropdown.

Note that in addition to the ”extraction” item there are several additional filters. If more than one filter is configured, each of them will appear in its dropdown item. Since we only use the extraction menu, we select the last item in the list.

And that’s it! We can see that Screaming lifted all the anchor tags of the links. This data can be exported to CSV by clicking on the ‘Export’ button.

Another method similar to this is to analyze the links in the links instead of the anchor texts. To accomplish this we just need to run the following Regex custom extraction filter in Screaming Frog:

href=”(.*?)”

These are just a couple of examples of scrapings that can be performed. You may have to scrape other elements such as h3 header tags, spans, hidden divs, custom HTML tags, etc.

How to graph the results

We already have the data, now let’s see what insights are born from it. If we pass the CSV we exported to a spreadsheet and clean it up a bit we can put together a graph with the number of anchors that are most repeated.

Graph of the most repeated anchor text in our crawl

To build a chart similar to this one, just follow the steps below:

1. Within a spreadsheet, list in a single column all the keywords that were collected. Several values will likely appear more than once as there may be more than one link with the same anchor text.
2. Copy the column and paste it into the column next to it.
3. Select the column and remove duplicates. If you are using Microsoft Excel, you can go to the Data menu > Remove duplicates.

If you are using Google Sheets, you will probably need to download a plugin to remove duplicate values. There are ways to remove duplicates in Google Sheets without using a plugin, but it falls outside the scope of this post.

4. At this point we have all the terms in one column and then all the terms without duplicates in the next column.
5. With a simple COUNTIF* function we can find how many times a single term is repeated in the list of all terms.
6. Final step, we plot the data to obtain a graph similar to the one above.

*The formula syntax is =COUNTIF(range_with_duplicates; keyword_to_search)

 Conclusion

If we dig a little, we can find advanced functionalities within Screaming Frog that allow us to know in-depth what our competitors link the most. In addition to this, we can obtain a great amount of information from both our competitors’ sites and our sites.

What are the advanced features of Screaming Frog that you use the most? Let us know by leaving a comment below and, as always, good rankings!

La entrada Screaming Frog: How to analyze your competitor’s internal linking strategy aparece primero en SEO Blog Punto Rojo.