{"id":6897,"date":"2022-08-03T21:18:47","date_gmt":"2022-08-03T21:18:47","guid":{"rendered":"https:\/\/puntorojo.com\/blog\/en\/?p=6897"},"modified":"2022-08-03T21:18:47","modified_gmt":"2022-08-03T21:18:47","slug":"where-to-learn-seo","status":"publish","type":"post","link":"https:\/\/puntorojo.com\/blog\/en\/where-to-learn-seo\/","title":{"rendered":"Where to learn SEO?"},"content":{"rendered":"

From specialists to novices, I am often asked about SEO courses, SEO training, and other methods to learn.<\/span><\/p>\n

As time goes by, the academic level of SEO is growing and there are already interesting courses. But I still believe more in the self-taught foundation to better fix the knowledge. For this reason, and mainly for a question of cost, I suggest listening to recognized professionals, rather than paying for courses.<\/span><\/p>\n

A good tool to listen to recognized professionals is Twitter. From there you can get valuable information, tested and validated, in most cases.<\/span><\/p>\n

For this reason, I decided to select the 50 Twitter accounts that I suggest you follow if you are interested in SEO:<\/span><\/p>\n

Cyrus Shepard <\/b>@CyrusShepard<\/span><\/a><\/p>\n

Kevin Raposo <\/b>@Kevin_Raposo<\/b><\/a>\u00a0<\/b><\/p>\n

Brian Dean <\/b>@Backlinko\u00a0<\/b><\/a><\/p>\n

Danny Sullivan <\/b>@dannysullivan<\/b><\/a>\u00a0<\/b><\/p>\n

Jaime Novoa <\/b>@jaimenovoa<\/span><\/a><\/p>\n

Jes\u00fas Martinez <\/b>@jesusmargon<\/span><\/a><\/p>\n

Chris Dyson <\/b>@ChrisLDyson<\/b><\/a>\u00a0<\/b><\/p>\n

Matt Cutts <\/b>@mattcutts<\/b><\/a>\u00a0<\/b><\/p>\n

Bloomberg Gadfly <\/b>@Bfly<\/span><\/a><\/p>\n

Danny Groner <\/b>@DannyGroner<\/span><\/a><\/p>\n

Jordiob <\/b>@jordiobdotcom<\/span><\/a><\/p>\n

Ross Hudgens <\/b>@RossHudgens<\/b><\/a>\u00a0<\/b><\/p>\n

Stacey Cavanagh <\/b>@staceycav\u00a0<\/span><\/a><\/p>\n

Dr. Pete Meyers <\/b>@dr_pete<\/span><\/a><\/p>\n

Simo Ahava <\/b>@SimoAhava<\/span><\/a><\/p>\n

Geoff Kenyon <\/b>@geoffkenyon<\/b><\/a>\u00a0<\/b><\/p>\n

Phil Nottingham <\/b>@philnottingham<\/b><\/a>\u00a0<\/b><\/p>\n

Eric Enge <\/b>@stonetemple\u00a0<\/b><\/a><\/p>\n

Annie Cushing <\/b>@AnnieCushing<\/b><\/a>\u00a0<\/b><\/p>\n

Tad Chef <\/b>@onreact_com\u00a0<\/b><\/a><\/p>\n

Jaime Novoa <\/b>@jaimenovoa<\/span><\/a><\/p>\n

Jes\u00fas Martinez <\/b>@jesusmargon<\/span><\/a><\/p>\n

Danny Ashton <\/b>@dannyashton<\/b><\/a>\u00a0<\/b><\/p>\n

Avinash Kaushik <\/b>@avinash<\/span><\/a><\/p>\n

Wil Reynolds <\/b>@wilreynolds<\/b><\/a>\u00a0<\/b><\/p>\n

Kate Morris <\/b>@katemorris<\/b><\/a>\u00a0<\/b><\/p>\n

Sean McGinnis <\/b>@seanmcginnis<\/b><\/a>\u00a0<\/b><\/p>\n

Hannah Smith <\/b>@hannah_bo_banna<\/b><\/a>\u00a0<\/b><\/p>\n

Ian Lurie <\/b>@portentint<\/b><\/a>\u00a0<\/b><\/p>\n

Lyndon Antcliff <\/b>@lyndoman<\/b><\/a>\u00a0<\/b><\/p>\n

Jordiob <\/b>@jordiobdotcom<\/span><\/a><\/p>\n

Ryan Hoover <\/b>@rrhoover<\/span><\/a><\/p>\n

Will Critchlow <\/b>@willcritchlow<\/b><\/a>\u00a0<\/b><\/p>\n

Barry Schwartz <\/b>@rustybrick<\/b><\/a>\u00a0<\/b><\/p>\n

Larry Kim <\/b>@larrykim<\/b><\/a>\u00a0<\/b><\/p>\n

Kane Jamison <\/b>@KaneJamison<\/b><\/a>\u00a0<\/b><\/p>\n

Bill Slawski <\/b>@bill_slawski<\/span><\/a><\/p>\n

Aleyda Sol\u00eds <\/b>@aleyda<\/span><\/a><\/p>\n

James Agate <\/b>@jamesagate<\/b><\/a>\u00a0<\/b><\/p>\n

Roger Montti <\/b>@martinibuster<\/b><\/a>\u00a0<\/b><\/p>\n

Rand Fishkin <\/b>@randfish<\/span><\/a><\/p>\n

Jason Acidre<\/b> @jasonacidre<\/span><\/a>\u00a0<\/b><\/p>\n

Emilio Garc\u00eda <\/b>@CampamentoWeb<\/span><\/a><\/p>\n

Michael King <\/b>@iPullRank<\/span><\/a><\/p>\n

Paul Shapiro<\/b> @fighto<\/span><\/a>\u00a0<\/b><\/p>\n

Adam Connell <\/b>@adamjayc\u00a0<\/b><\/a><\/p>\n

Jon Cooper <\/b>@pointblankseo<\/b><\/a>\u00a0<\/b><\/p>\n

Fernando Maci\u00e1 <\/b>@fernandomacia<\/span><\/a><\/p>\n

Natzir Turrado <\/b>@natzir9\u00a0<\/span><\/a><\/p>\n

Mjcach\u00f3n <\/b>@mjcachon<\/span><\/a><\/p>\n

I also suggest you subscribe to <\/span>Seopat\u00eda<\/b>, Esteve Castells’ newsletter. Not only because it is so updated, but also because of its didactic and easy-to-interpret methodology for all SEO levels.<\/span><\/p>\n

https:\/\/www.getrevue.co\/profile\/estevecastells<\/span><\/p>\n

Finally, and doing a bit of self-publicity, I recommend attending SEOday. An international SEO conference where the industry’s main referents expose their SEO strategies and future trends.<\/span><\/p>\n

https:\/\/puntorojo.com\/seoday<\/span><\/a><\/p>\n

I hope this information will be helpful for your SEO knowledge to grow. But the most important thing is that we all keep contributing to the list so we can help each other, that’s why I ask you to please comment with more Twitter accounts to follow, more newsletters, more courses, events, and other tools :-D<\/span><\/p>\n

Why are we sharing this information? 1 week ago we got an offer from an ”SEO specialist”, who offered to write a post on our blog with ”introductory information about SEO”. After reading it, we realized that many people are at risk of consuming the wrong information, and it is one of the causes of the delay in the growth of the SEO industry.<\/span><\/p>\n

I copy below the text so you can identify when you are consuming valuable information, such as that of the professionals mentioned above, and when you are not…<\/span><\/p>\n

SEO for beginners<\/b><\/h3>\n

SEO is an extremely important word that is part of the vocabulary used daily by all those who work daily in the field of digital marketing.<\/span><\/p>\n

Its acronym means Search Engine Optimization.<\/span><\/p>\n

But why is Search Engine Optimization important? How does SEO work? Is SEO necessary? What happens if my website does not have SEO?<\/span><\/p>\n

These are some of the questions that many people ask about SEO, so we have decided to dedicate this post to answering these and other questions in the simplest way possible.<\/span><\/p>\n

At the end of this post, you will no longer be the uninterested party in the conversation, and you will start a new goal in your website (in case you don’t handle the term): “Providing SEO”.<\/span><\/p>\n

If you already know the topic, we invite you to read it, you will surely find some interesting clues, or maybe it will simply help you to refresh the topic.<\/span><\/p>\n

Something we have learned is that information is never enough, it should not be discriminated or underestimated.<\/span><\/p>\n

Why is SEO important?<\/b><\/h3>\n

If I, as a user, customer, or buyer, am interested in a particular item, I will go in search of it.<\/span><\/p>\n

Let’s imagine that I want to buy some shoes, but I have no idea how to use the Internet; the first thing I do is to go to a shopping mall because I know that there are shoe stores there, when I get to the site, I start to locate the shoe stores to evaluate the models and prices, and thus make the selection of the one I like the most.<\/span><\/p>\n

I probably won’t visit all the shoe stores, maybe I won’t have enough time, or maybe I’ll get tired.<\/span><\/p>\n

So if there are stores that would improve the offer and the models I probably won’t know about it.<\/span><\/p>\n

The same thing happens with online shopping or searching, but with convenience, security and variety.<\/span><\/p>\n

If a person enters the online platform with an objective in mind, it is like who goes to the mall, the Internet is your mall.\u00a0 Look closely, the SEARCH is a guide, it takes you directly to where you want to go.<\/span><\/p>\n

Continuing with the example of shoes, if a person enters online, women’s shoes, immediately the search engine will sort the websites, classify them, and display them by groups of pages.<\/span><\/p>\n

As a buyer, I will start to evaluate the models and prices, and most likely I will do it in the first pages. Can you imagine that the search engine will show me 400 sites? I don’t think I would visit that many websites, it would become a stressful shopping experience.<\/span><\/p>\n

What would happen if your website is ranked 400? or 300? or 100? or 50?<\/span><\/p>\n

It will be like the stores in the Mall that for X reason I will not visit, no matter if you have better offers, if your models are unique, if there is no website with more security than yours, if the design is impeccable, IF THE SEARCH ENGINE DOES NOT GIVE YOU A GOOD POSITIONING THE CUSTOMERS OR USERS DO NOT SEE YOU.<\/span><\/p>\n

And if they don’t see you, they don’t visit you, and if they don’t visit you, you don’t sell.<\/span><\/p>\n

SEO helps you to position yourself, it helps you to be among the first, SEO is a key factor of websites, that’s why it is so important!<\/span><\/p>\n

Statistics show that the behavior of a person interested in a product, service, or information, is to locate the target in the first pages, it is not very common to visit all the pages shown by search engines.<\/span><\/p>\n

Do you understand now why SEO is important for your website?<\/span><\/p>\n

I WANT A LOT OF SEO ON MY WEBSITE<\/b><\/h3>\n

Now that you know what SEO is, you’re probably thinking of calling your website administrator or developer and asking him to put a lot of SEO on your page, and that you want to appear among the first ones.<\/span><\/p>\n

That’s great! If you’re doing that, you’ve understood what SEO is.<\/span><\/p>\n

But I must give you a dose of reality:<\/span><\/p>\n

“SEO is an organic work that takes a long time to obtain, so much that the first results you\u2019ll see will be in 6 months, and with a good digital marketing campaign.”<\/span><\/p>\n

Yes, I’m sure it fell like a bucket of cold water, but that’s the truth, SEO does not work like a button that is programmed, SEO must be worked, it must be planned, and it must be executed under a digital marketing campaign model preferably, and for best results, you should do it guided by people with experience in the area.<\/span><\/p>\n

HOW DOES SEO WORK AND HOW DO I WORK MY WEBSITE TO HAVE SEO?<\/b><\/h3>\n

To know how SEO works, it is a primary requirement to know what elements or factors are involved in SEO?<\/span><\/p>\n

    \n
  1. Search engines are websites developed to locate on the web everything that users want to find on the Internet. The main search engines are the following:<\/span><\/li>\n<\/ol>\n