{"id":6895,"date":"2022-08-03T21:16:15","date_gmt":"2022-08-03T21:16:15","guid":{"rendered":"https:\/\/puntorojo.com\/blog\/en\/?p=6895"},"modified":"2022-08-03T21:16:15","modified_gmt":"2022-08-03T21:16:15","slug":"5-tips-to-improve-your-websites-ctr-in-serps","status":"publish","type":"post","link":"https:\/\/puntorojo.com\/blog\/en\/5-tips-to-improve-your-websites-ctr-in-serps\/","title":{"rendered":"5 tips to improve your website&#8217;s CTR in SERPs"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">One of the main opportunities to increase your site&#8217;s traffic is by improving the CTR percentage.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To do this, the most important thing is that you are already getting impressions in the SERPs and, of course, some traffic on those URLs to be optimized. However, regardless of the position you are occupying in the search results, if you manage to attract the user&#8217;s attention, the CTR percentage will probably increase and with it the visits.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I don&#8217;t mean by this that if you improve your CTR you will also improve your ranking. In fact, John Mueller (Webmaster Trends Analyst at Google) assures that it is not a determining factor for positioning in the SERP rankings, since these are always in motion:\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" class=\"\" src=\"https:\/\/puntorojo.com\/blog\/wp-content\/uploads\/2020\/07\/Screen-Shot-2020-07-06-at-12.34.48-1024x494.png\" width=\"545\" height=\"263\" \/><\/p>\n<p><span style=\"font-weight: 400;\">What we do know is that if you improve your CTR % it is very likely that your traffic will also grow.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, on one of my sites, I started implementing these 5 tips in the first week of March.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" class=\"\" src=\"https:\/\/puntorojo.com\/blog\/wp-content\/uploads\/2020\/07\/Screen-Shot-2020-07-06-at-12.36.04-1024x428.png\" width=\"533\" height=\"223\" \/><\/p>\n<p><span style=\"font-weight: 400;\">It is a website that:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Is 2 years old.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Has not been worked from the external links profile.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It has no brand searches.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It has only been worked onsite with interlinking and content optimization.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The results? From the last week of March I started to notice the growth and, today, comparing the last 3 months vs. the previous period there is a growth of 5.8%:<\/span><\/p>\n<p><img loading=\"lazy\" class=\"\" src=\"https:\/\/puntorojo.com\/blog\/wp-content\/uploads\/2020\/07\/Screen-Shot-2020-07-06-at-12.38.42-1024x484.png\" width=\"565\" height=\"267\" \/><\/p>\n<h2><b>What is CTR and why is it so important in SEO?\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The CTR (Click Through Rate) is a metric that determines the percentage of clicks you receive in search results.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To calculate it, the number of clicks you receive is divided by the number of impressions and the result is multiplied by 100.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, if you receive 60 clicks on a URL that had 1500 impressions, the calculation would be as follows:\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">60 \/ 1500= 0.04 x 100 = 4%<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although you could do it manually, it is quite easy to obtain this calculation thanks to the Google Search Console tool.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Entering the &#8220;Performance&#8221; tab you will see that on the right side, at the top, you will have the following data:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Impressions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Clicks<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CTR<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Average position.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">By default the clicks and impressions will be activated, so you will only have to click on &#8220;CTR&#8221; to see your history.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" class=\"\" src=\"https:\/\/puntorojo.com\/blog\/wp-content\/uploads\/2020\/07\/Screen-Shot-2020-07-06-at-12.40.17-1024x435.png\" width=\"559\" height=\"237\" \/><\/p>\n<p><span style=\"font-weight: 400;\">But why is it so important in SEO? Users have several options to choose which website to enter when they search on Google or other search engines. You don&#8217;t need to be in the first place to get their attention: if you manage to match their search intent and catch their attention, the user will be yours.\u00a0<\/span><\/p>\n<h2><b>5 tips to improve the %CTR of your website in the SERPs\u00a0<\/b><\/h2>\n<h3><span style=\"font-weight: 400; color: #ff0000;\">1. Identify opportunities to improve %CTR using Search Console<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You can detect opportunities using Google Search Console as your main tool.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To do this, activate Impressions, Clicks, and CTR in the top panel.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Then, follow the next steps:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Go to the &#8220;Pages&#8221; tab in the bottom section.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Filter the URLs with the highest number of impressions.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">See which URL&#8217;s have a %CTR below your average. In my case, below 11%.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Export this data and keep only the URLs with a low %CTR.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Examine how these URLs appear in the search results for the queries in which they are positioned.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Having all this you will have already detected the URLs with more possibility of improvement.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"\" src=\"https:\/\/puntorojo.com\/blog\/wp-content\/uploads\/2020\/07\/Screen-Shot-2020-07-06-at-12.45.43-1024x808.png\" width=\"477\" height=\"376\" \/><\/p>\n<p><span style=\"font-weight: 400;\">All the CTRs highlighted in yellow have a good amount of impressions, but few clicks. This is where we can implement other recommendations such as the ones I will mention below.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. Implements structured data (Schema.org)<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Structured data, also called Rich Snippets, is a standard format in which we indicate to the search engine, in a more &#8220;digested&#8221; way, all the necessary information that we show on our pages.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Depending on the type of content we show, and depending on the web format we have (News, Ecommerce, Recipes, informative Blogs&#8230;) there are different types of structured data to implement.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thanks to this there are more possibilities to position in &#8220;The zero result&#8221;.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When searching for a recipe, before reaching the classic organic results, we come across a module in the &#8220;0&#8221; result. Not only the image is displayed, but also the overall user rating for a recipe.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The same happens if we search for very specific products. In the search results we will see that for some queries it shows us:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Price<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Stock (available or out of stock).\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reviews.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Number of reviews<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Appearing in these modules is possible thanks to the structured data. Here are some resources according to the type of content\/services\/products you have on your website:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">News: https:\/\/schema.org\/NewsArticle<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Products (eCommerce): https:\/\/schema.org\/Product<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Recipes: https:\/\/schema.org\/Recipe<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Frequently Asked Questions (FAQs): https:\/\/schema.org\/FAQPage<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Blog articles (informative): https:\/\/schema.org\/BlogPosting<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lists: https:\/\/schema.org\/ItemList<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00a0If you want to implement them manually I recommend using TechnicalSEO&#8217;s JSON-LD generator.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To understand how to automate the generation of this structured data click here.\u00a0\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. Inform about the advantages and benefits you offer to users<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">While this is a recommendation that usually goes very well in the world of eCommerce if you apply it creatively on websites with other types of content it can go quite well.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A technique that is often seen in some online stores is to include the discount percentage, payment methods\/facilities, and some words like &#8220;offers&#8221; or &#8220;promotions&#8221;.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let&#8217;s see the following example:<\/span><\/p>\n<p><a href=\"https:\/\/puntorojo.com\/blog\/en\/wp-content\/uploads\/2022\/07\/blog-1.png\"><img loading=\"lazy\" class=\"alignnone wp-image-6911\" src=\"https:\/\/puntorojo.com\/blog\/en\/wp-content\/uploads\/2022\/07\/blog-1-300x186.png\" alt=\"\" width=\"358\" height=\"222\" srcset=\"https:\/\/puntorojo.com\/blog\/en\/wp-content\/uploads\/2022\/07\/blog-1-300x186.png 300w, https:\/\/puntorojo.com\/blog\/en\/wp-content\/uploads\/2022\/07\/blog-1-1024x635.png 1024w, https:\/\/puntorojo.com\/blog\/en\/wp-content\/uploads\/2022\/07\/blog-1-768x477.png 768w, https:\/\/puntorojo.com\/blog\/en\/wp-content\/uploads\/2022\/07\/blog-1-1536x953.png 1536w, https:\/\/puntorojo.com\/blog\/en\/wp-content\/uploads\/2022\/07\/blog-1-2048x1271.png 2048w, https:\/\/puntorojo.com\/blog\/en\/wp-content\/uploads\/2022\/07\/blog-1-690x428.png 690w, https:\/\/puntorojo.com\/blog\/en\/wp-content\/uploads\/2022\/07\/blog-1-1317x817.png 1317w, https:\/\/puntorojo.com\/blog\/en\/wp-content\/uploads\/2022\/07\/blog-1-800x496.png 800w, https:\/\/puntorojo.com\/blog\/en\/wp-content\/uploads\/2022\/07\/blog-1-1400x869.png 1400w\" sizes=\"(max-width: 358px) 100vw, 358px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">The URL in the first place of the ranking uses words like &#8220;Cheaper&#8221; in the title, or &#8220;Discounts&#8221;. The use of this language is aligned to the intention of the user, who already from the search is using the term &#8220;offer flights&#8221;.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, we have already tested with a 100% transactional keyword. But what about other more informative keywords? A good example to show this is the term &#8220;dollar blue&#8221; in Argentina. Although it is a stable search at trend level, being a value that varies from day to day, some media use methods such as:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Include the date in the title and meta description.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mentioning the updated value.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use words like &#8220;today&#8221; or &#8220;updated&#8221;.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It is up to you to use your creativity to implement these changes in your titles and meta description to improve the %CTR on your site.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4. Emojis and symbols in your Title and Meta description?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A method that has been applied in different sectors is the use of symbols and emojis to attract clicks from users.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From my point of view, this method does not apply to any type of business. Therefore, before implementing it, think if it fits your brand language and target audience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To do this, you can segment and look at your audience&#8217;s age, gender and interests. Based on this, and the product\/service you offer, decide whether it is worth implementing it or not.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In case your answer is a resounding &#8220;yes&#8221;, let&#8217;s see what some SERPs look like with emojis and symbols:<\/span><\/p>\n<p><img loading=\"lazy\" class=\"\" src=\"https:\/\/puntorojo.com\/blog\/wp-content\/uploads\/2020\/07\/Screen-Shot-2020-07-06-at-12.52.17-1024x644.png\" width=\"507\" height=\"319\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Some of the webs that I usually use to obtain these emojis and symbols are:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/es.piliapp.com\/symbol\/\"><span style=\"font-weight: 400;\">https:\/\/es.piliapp.com\/symbol\/<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/emojipedia.org\/\"><span style=\"font-weight: 400;\">https:\/\/emojipedia.org\/<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">5. Improve your site&#8217;s URL architecture<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This tip is applicable not only to improve CTR but also so that search engines can semantically interpret your content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A clean URL that corresponds to your internal architecture gives better signals to the user that what they will find in the content is really what they are looking for.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To do this:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Avoid using numbers and special characters in your URL.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Segment with &#8220;\/&#8221; each section of the web according to depth. Example: \/sneakers\/nike\/women\/.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Avoid dates in your URL.\u00a0<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/puntorojo.com\/blog\/en\/wp-content\/uploads\/2022\/07\/blog-2.png\"><img loading=\"lazy\" class=\"alignnone wp-image-6912\" src=\"https:\/\/puntorojo.com\/blog\/en\/wp-content\/uploads\/2022\/07\/blog-2-300x201.png\" alt=\"\" width=\"369\" height=\"247\" srcset=\"https:\/\/puntorojo.com\/blog\/en\/wp-content\/uploads\/2022\/07\/blog-2-300x201.png 300w, https:\/\/puntorojo.com\/blog\/en\/wp-content\/uploads\/2022\/07\/blog-2-1024x686.png 1024w, https:\/\/puntorojo.com\/blog\/en\/wp-content\/uploads\/2022\/07\/blog-2-768x514.png 768w, https:\/\/puntorojo.com\/blog\/en\/wp-content\/uploads\/2022\/07\/blog-2-1536x1029.png 1536w, https:\/\/puntorojo.com\/blog\/en\/wp-content\/uploads\/2022\/07\/blog-2-2048x1372.png 2048w, https:\/\/puntorojo.com\/blog\/en\/wp-content\/uploads\/2022\/07\/blog-2-690x462.png 690w, https:\/\/puntorojo.com\/blog\/en\/wp-content\/uploads\/2022\/07\/blog-2-1317x882.png 1317w, https:\/\/puntorojo.com\/blog\/en\/wp-content\/uploads\/2022\/07\/blog-2-800x536.png 800w, https:\/\/puntorojo.com\/blog\/en\/wp-content\/uploads\/2022\/07\/blog-2-1400x938.png 1400w\" sizes=\"(max-width: 369px) 100vw, 369px\" \/><\/a><\/p>\n<h2><b>Final Recommendations\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Monitoring before and after the implementations will be essential to see the progress you can have. Therefore, I recommend you to export month by month the CTR % of the URLs to which you have applied the changes and, from there, compare them to see their evolution.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you have any doubt or want to add any advice, leave it here below in the comments.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the main opportunities to increase your site&#8217;s traffic is by improving the CTR percentage.\u00a0 To do this, the most important thing is that you are already getting impressions in the SERPs and, of course, some traffic on those URLs to be optimized. However, regardless of the position you are occupying in the search&hellip;<\/p>\n<a class=\"read-more-link\" href=\" https:\/\/puntorojo.com\/blog\/en\/5-tips-to-improve-your-websites-ctr-in-serps\/ \">Read More<\/a>","protected":false},"author":45,"featured_media":6910,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[432,433,15],"tags":[205,169],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 tips to improve your website&#039;s CTR in SERPs | Agencia SEO Punto Rojo<\/title>\n<meta name=\"description\" content=\"One of the main opportunities to increase your site&#039;s traffic is by improving the CTR percentage. 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