{"id":6829,"date":"2022-07-06T20:37:56","date_gmt":"2022-07-06T20:37:56","guid":{"rendered":"https:\/\/puntorojo.com\/blog\/en\/?p=6829"},"modified":"2022-08-03T21:27:18","modified_gmt":"2022-08-03T21:27:18","slug":"seo-vs-sem-which-one-has-the-best-roi","status":"publish","type":"post","link":"https:\/\/puntorojo.com\/blog\/en\/seo-vs-sem-which-one-has-the-best-roi\/","title":{"rendered":"SEO VS SEM, Which One Has the Best ROI?"},"content":{"rendered":"

No matter what you do, ROI (Return on Investment) is one of the top priorities when running a campaign.<\/span><\/p>\n

All the metrics that are presented as results of a campaign are interesting, but at the end of the day what matters is how much was earned.<\/span><\/p>\n

ROI allows you to <\/span>evaluate a campaign by its effectiveness<\/b>, not by its costs or requirements.<\/span><\/p>\n

Why should I do SEO?<\/i><\/b><\/h2>\n

Undoubtedly, SEO<\/a> provides the best ROI within digital advertising campaigns. <\/span>The long-term benefits, even after the campaign is over, make it the most effective medium<\/b>.<\/span><\/p>\n

This time we decided to show a specific case. SEO is often talked about without giving numbers and we thought it was important for you to see the <\/span>results of a campaign<\/b>.<\/span><\/p>\n

The data presented below belong to an important clothing company in Argentina. During the same period, SEO and SEM campaigns were carried out in parallel.<\/span><\/p>\n

SEM<\/b><\/h3>\n

\"SEM\"<\/p>\n

SEO<\/b><\/h3>\n

\"SEO\"<\/p>\n

The SEO campaign had to be stopped after 3 months because the company reached its production limit. They are currently expanding their factory.<\/span><\/p>\n

In the SEM campaign, you can see that once it ended, so did the revenue.<\/span><\/p>\n

The SEO campaign, on the other hand, continues to bring in revenue over time!<\/b><\/p>\n

It is very important to pay <\/span>attention to the scale of the graphs<\/b>. When comparing the revenues, the revenues generated by the SEO campaign comprise more than half.<\/span><\/p>\n

\"ingresos\"<\/p>\n

What was the investment in each campaign?<\/b><\/h2>\n

During this time, the investment in SEM was $14,899.79 and the income that came from this means was $82,841.13, which means that<\/span> for every peso invested, 5.6 were earned.<\/b><\/p>\n

\"costo\"<\/p>\n

What about SEO ROI?<\/b><\/h2>\n

The monthly investment of the campaign was $26,000 (a total of $78,000 in the 3 months of the campaign), and the amount earned so far was $1,178,994.11 (the cost of each campaign varies depending on the degree of competitiveness of the positioning of the selected keywords).<\/span><\/p>\n

This means that <\/span>for every peso invested, 15.1 pesos were earned.<\/b><\/p>\n

\"SEO<\/p>\n

3 times more than Adwords, and the revenue keeps coming in!<\/span><\/p>\n

Surprised?<\/span><\/p>\n

As always, you can use the comments for questions on the subject, and if you are interested in running an SEO campaign feel free to contact us!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

No matter what you do, ROI (Return on Investment) is one of the top priorities when running a campaign. All the metrics that are presented as results of a campaign are interesting, but at the end of the day what matters is how much was earned. ROI allows you to evaluate a campaign by its…<\/p>\nRead More<\/a>","protected":false},"author":4,"featured_media":6922,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[432,434,15],"tags":[65,170,169],"acf":[],"yoast_head":"\nSEO VS SEM, Which One Has the Best ROI? | Agencia SEO Punto Rojo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/puntorojo.com\/blog\/en\/seo-vs-sem-which-one-has-the-best-roi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO VS SEM, Which One Has the Best ROI? | Agencia SEO Punto Rojo\" \/>\n<meta property=\"og:description\" content=\"No matter what you do, ROI (Return on Investment) is one of the top priorities when running a campaign. 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