{"id":6802,"date":"2022-07-04T13:38:07","date_gmt":"2022-07-04T13:38:07","guid":{"rendered":"https:\/\/puntorojo.com\/blog\/en\/?p=6802"},"modified":"2022-11-18T14:15:35","modified_gmt":"2022-11-18T14:15:35","slug":"how-to-do-all-seo-optimizations-without-a-programmer-and-save-time-and-money","status":"publish","type":"post","link":"https:\/\/puntorojo.com\/blog\/en\/how-to-do-all-seo-optimizations-without-a-programmer-and-save-time-and-money\/","title":{"rendered":"How to do all SEO optimizations without a programmer and save time and money"},"content":{"rendered":"

Get quick and easy #SEO <\/a><\/span>optimization<\/b> from <\/span>Google Tag Manager<\/b> (#GTM) <\/span>with this unmissable how-to guide.<\/b>\u00a0<\/span><\/p>\n

GTM is a tool with many benefits for any online marketing campaign. Ultimately, it changes <\/span>the way you implement Google Analytics tracking, Google AdWords conversion pixels, or tracking of all types of online advertising<\/b>, among other things.<\/span><\/p>\n

With this resource, the relationship between the IT and Marketing departments of large companies is forever changed. The consequence of its use is a<\/span> streamlining of processes and a consequent simplification of the life of online marketing agencies<\/a> <\/b>such as ours when it comes to maintaining tracking codes and various pixels on numerous websites.<\/span><\/p>\n

All this, in turn, allows us to offer higher quality services with optimal results.<\/span><\/p>\n

What is GTM for?<\/b><\/h2>\n

This tool allows you to easily and quickly implement tags and code snippets for a website or mobile applications, such as those for traffic analysis and optimizing marketing campaigns.<\/span><\/p>\n

In addition, HTML code snippets can be implemented or JavaScript elements can be embedded without touching the source code.<\/span><\/p>\n

Modifications are made to the front end that can be triggered in three different stages:<\/span><\/p>\n

    \n
  1. Page View (when the browser makes a first analysis of the site).<\/span><\/li>\n
  2. DOM Ready (the browser finished creating the content).<\/span><\/li>\n
  3. Window loaded (browser loaded content, images, scripts completely).<\/span><\/li>\n<\/ol>\n

    An example:<\/span><\/p>\n

    E-commerce goes out on the weekend with Ahora12 on a site and needs to dynamically modify the quotas of its products for Saturday and Sunday. At the same time, it has a script that raises the number of quotas to embed them in the meta description.<\/span><\/p>\n

    If these scripts are triggered at the same time, the meta description may take the wrong information. In this way, what we need to do is to trigger the dynamic quotas in the DOM Ready to create the content and raise the meta description at the stage of Window loaded, so that, in this way, it raises well and in a staggered way the data in the SERP.<\/span><\/p>\n

    Zoom: GTM<\/b><\/h2>\n

    \"NOTA<\/p>\n

    The GTM container code snippet has an ID just like an Analytics account has. The nomenclature is always <\/span>GTM-XXXX<\/b>.<\/span><\/p>\n

    The GTM snippet should be pasted into the HTML just after the <body> tag on all pages of the site. Doing this wrong can cause the tags to execute incorrectly.<\/span><\/p>\n

    Advantages<\/b><\/h2>\n