{"id":6755,"date":"2022-06-10T18:19:27","date_gmt":"2022-06-10T18:19:27","guid":{"rendered":"https:\/\/puntorojo.com\/blog\/en\/?p=6755"},"modified":"2022-11-18T14:54:06","modified_gmt":"2022-11-18T14:54:06","slug":"search-intentions-how-do-you-know-how-your-users-search","status":"publish","type":"post","link":"https:\/\/puntorojo.com\/blog\/en\/search-intentions-how-do-you-know-how-your-users-search\/","title":{"rendered":"Search intentions: How do you know how your users search?"},"content":{"rendered":"

Google and other search engines have improved their search results over the last few years with the sole purpose of better satisfying users’ search intent. Sometimes they even show the answer to the query before the URLs of third-party websites that rank in the SERPs.\u00a0<\/span><\/p>\n

An example of this is the query “weather” in which for some years now Google shows the weather, forecast, and other data about it within the search results (without the need to enter any website).\u00a0<\/span><\/p>\n

In the same way, the algorithm that calculates and chooses which URL’s to rank for certain keywords has improved to meet this user search intent.\u00a0<\/span><\/p>\n

The question is, are you optimizing your content and website according to the user’s search intent? Do you know what kind of search intent exists?<\/span><\/p>\n

What is search intent in SEO?<\/b><\/h2>\n

Before defining the search intent in SEO, let’s see what the search results in Spain show for three keywords: “best robot aspirator” and “buy robot aspirator”.<\/span><\/p>\n

In “mejores robot aspirador” shows a zero result with a list of what may be the most outstanding robot aspirators, prioritizing the information over the transaction:<\/span><\/p>\n

<\/p>\n

Meanwhile, for the second case, just by changing “mejores” to “comprar” we see that the search results change completely:\u00a0<\/span><\/p>\n

<\/p>\n

We can see that in the first place a zero result with the list of products no longer appears and in its place appears e-commerce where, if you click on it, you will be closer to the purchase process.\u00a0<\/span><\/p>\n

Is it a coincidence? Not at all, Google understands better and better when the user is closer to purchase and therefore “modifies” its results to better satisfy the search intent.\u00a0<\/span><\/p>\n

Therefore, we can define it as “the will and motivation on the part of the user behind each search engine query”.\u00a0<\/span><\/p>\n

In this sense, some practical questions:\u00a0<\/span><\/p>\n