{"id":6716,"date":"2022-05-20T15:04:56","date_gmt":"2022-05-20T15:04:56","guid":{"rendered":"https:\/\/puntorojo.com\/blog\/en\/?p=6716"},"modified":"2022-08-03T23:21:51","modified_gmt":"2022-08-03T23:21:51","slug":"seo-reviews-strategy-4-ways-for-your-customers-to-help-you-sell","status":"publish","type":"post","link":"https:\/\/puntorojo.com\/blog\/en\/seo-reviews-strategy-4-ways-for-your-customers-to-help-you-sell\/","title":{"rendered":"SEO Reviews Strategy: 4 ways for your customers to help you sell"},"content":{"rendered":"

How working reviews into your SEO & product strategies can be your best tool for e-commerce to sell more.<\/span><\/p>\n

They say that facing our fears makes us grow as people.<\/span><\/p>\n

Overcoming fear and implementing a product <\/span>review strategy<\/b> grows our sales<\/b>.<\/span><\/p>\n

Reviews are an almost perfect mixture of <\/span>SEO & sales<\/b>. It can help us rank for the terms most relevant to our niche, and build trust that generates conversions & all in a scalable way.<\/span><\/p>\n

Users increasingly trust <\/span>reviews<\/b>. According to a study by Search Engine Land<\/a>, <\/span>88% of people trust an online review<\/b> as much as a personal recommendation.<\/span><\/p>\n

The demand for this tool is reflected in the demand for reviews in Google searches.<\/span><\/p>\n

Google Trends<\/a> shows how in the last two years the relevance of “reviews” in Google is growing:<\/span><\/p>\n

<\/p>\n

The studies and the metrics indicate that reviews must be more and more relevant\u00a0<\/span><\/p>\n

Studies & metrics indicate that reviews should be more and more relevant to improve our <\/span>e-commerce and increase our conversion rate<\/b>.<\/span><\/p>\n

Here are 4 points to keep in mind for our <\/span>review strategy<\/b> & what we should prioritize for it:<\/span><\/p>\n

Trust = Conversion<\/span><\/h2>\n

The foundation of any kind of transaction or negotiation is trust. For <\/span>online product sales<\/b>, trust is even more important (and more difficult to generate!).<\/span><\/p>\n

We have to understand that the content of our e-commerce is our physical store “salesperson”. What information we communicate, where we communicate it, and how we communicate it can be (and should be!) <\/span>your main differential vs. the competition<\/b>.<\/span><\/p>\n

Reviews are comments or recommendations made by users<\/b> who have already interacted with your product or service. It allows the potential customer to better understand what they are buying and knowing this, <\/span>minimizes the margin of error<\/b> of “expectation vs. reality.”<\/span><\/p>\n

As consumers, we are aware that <\/span>the products that we buy and the services that we hire are not perfect. <\/b>And as digital experts, we know that from the brand, we can never highlight its deficiencies.<\/span><\/p>\n

As people, we know that understanding everything that goes into the purchase of a product or service (especially when it has a high value) is key in the decision to buy.<\/span><\/p>\n

To be able to show our products\/services with our technical explanation, to accompany it with images, with videos, and to be able to accompany it with real product testimonials is the closest thing to <\/span>transforming an online shopping experience to simply an excellent shopping experience<\/b>.<\/span><\/p>\n

SEO is content<\/span><\/h2>\n

Generating excellent content is the key to your <\/span>SEO positioning<\/b> & to beating the competition.<\/span><\/p>\n

While there are technical aspects of SEO, all strategies end up revolving around <\/span>content<\/b> creation, optimization, or accessibility.<\/span><\/p>\n

When it comes to reviews, we know that users value reviews with text over those that are just stars. A Fan and Fuel study<\/a> found that <\/span>73% of users prefer a written review<\/b> vs. just a rating.<\/span><\/p>\n

Although we can work with short-tail & long-tail, brand or non-brand, primary or secondary keywords from product cards, categories, or blogs… these sources have limitations.<\/span><\/p>\n

Mercado Libre, one of the <\/span>best SEO optimized<\/b> platforms in LATAM launched its review strategy almost 5 years ago thinking about improving the <\/span>shopping experience<\/b> and filling a gap in its SEO strategy, and content.<\/span><\/p>\n

<\/p>\n

The reviews are generated by your clients. This means that your clients generate content with <\/span>keywords<\/b> that Google uses to<\/span> rank your site<\/b>. Let\u2019s see how these two reviews contain a lot of keywords:<\/span><\/p>\n

<\/p>\n

This transforms the reviews into one of the richest sources of <\/span>unique and valuable content for SEO<\/b>.<\/span><\/p>\n

Bad reviews are good reviews<\/span><\/h2>\n

The increase in the frequency that users use reviews is teaching us a few things.<\/span><\/p>\n

Users are realizing the “truth” behind <\/span>5-star reviews<\/b>. They understand that when they see 5 stars on a product\/service, they think one of two alternatives: a) this product <\/span>has no reviews<\/b> or b) <\/span>the owners or employees themselves are generating the reviews<\/b>.<\/span><\/p>\n

Receiving a negative (or not as positive as we want) review is not a shot in the foot for your brand’s reputation; it is an opportunity to understand where there is room for improvement and an opportunity to potentially <\/span>build customer loyalty<\/b>.<\/span><\/p>\n

Non-response is not a solution for reviews we don’t like and the key to making your reviews contribute & contribute more to your business is to <\/span>respond to negative comments<\/b>.<\/span><\/p>\n

Ignoring a negative review runs the risk of appearing that we don’t care about our customers’ opinions or that we are not willing to help them.<\/span><\/p>\n

Imagine the relevance of<\/span> responding to reviews<\/b> that Google takes as a factor to position your Google My Business<\/a>.<\/span><\/p>\n

In addition, that a brand responds to a customer’s concern or dissatisfaction is encouraging for a potential customer.<\/span><\/p>\n

\u00a0<\/span>Competitive Advantage<\/span><\/h2>\n

Now, we understand the value & potential of a review strategy, but how do we put it into practice?<\/span><\/p>\n

Here are <\/span>6 tips to apply<\/b>, optimize & make the most of your review strategy:<\/span><\/p>\n

    \n
  1. Enable reviews on your e-commerce product pages: <\/b>Retailers who choose not to display this information run the risk of that sale going to a competitor.<\/span><\/li>\n
  2. Capitalize on your negative reviews: <\/b>Although it sounds counterproductive, allowing & responding to negative reviews helps us build credibility & trust.<\/span><\/li>\n
  3. Prioritize the generation of reviews for products that have a low number of reviews: <\/b>The goal is for all your products to have a handful of reviews, not just your most relevant products.<\/span><\/li>\n
  4. Prioritize even more the generation of reviews for high ticket value products: <\/b>You can help drive a sale by removing the fear or lack of knowledge about a product by sharing experiences from other customers.<\/span><\/li>\n
  5. Quality > Quantity: <\/b>a 4-star review of 110 words has much more value for SEO & customer trust than 5 reviews that say “good product”.<\/span><\/li>\n<\/ol>\n

    Identify reviews qualified with “Certified User”<\/b>: Identifying customers with “certification seals” (similar to Trip Advisor<\/a> for example) increases the probability of purchase by 15%.<\/span><\/p>\n

    I hope these tips will help you leverage <\/span>reviews in your digital strategy<\/b> and <\/span>increase your sales!<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"

    How working reviews into your SEO & product strategies can be your best tool for e-commerce to sell more. They say that facing our fears makes us grow as people. Overcoming fear and implementing a product review strategy grows our sales. Reviews are an almost perfect mixture of SEO & sales. It can help us…<\/p>\nRead More<\/a>","protected":false},"author":33,"featured_media":6937,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[432,15],"tags":[56,80,169],"acf":[],"yoast_head":"\nSEO Reviews Strategy: 4 ways for your customers to help you sell | Agencia SEO Punto Rojo<\/title>\n<meta name=\"description\" content=\"How working reviews into your SEO & product strategies can be your best tool for e-commerce to sell more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/puntorojo.com\/blog\/en\/seo-reviews-strategy-4-ways-for-your-customers-to-help-you-sell\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO Reviews Strategy: 4 ways for your customers to help you sell | Agencia SEO Punto 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