One of the main opportunities to increase your site’s traffic is by improving the CTR percentage. To do this, the most important thing is that you are already getting impressions in the SERPs and, of course, some traffic on those URLs to be optimized. However, regardless of the position you are occupying in the search…Read More
Search intentions: How do you know how your users search?
Google and other search engines have improved their search results over the last few years with the sole purpose of better satisfying users’ search intent. Sometimes they even show the answer to the query before the URLs of third-party websites that rank in the SERPs. An example of this is the query “weather” in which…Read More
What is indexing for and how to optimize it?
One of the concepts that you surely may have heard when talking about SEO is “Indexing”. Indexing is one of the most important elements that we should take care of for our site, that is because a web that is not indexed is not visible in the Google search results or any other search engine.…Read More