We already know that including links on our page and creating share-worthy content helps us to increase domain authority and improve organic rankings. All SEO experts know the power of link building, but is that all we can do? What about those of us who are looking for new strategies to optimize our pages? We…
Read More5 keys to having a successful Hot Sale & Cyber Monday in sales
Online events such as Hot Sale and Cyber Monday are a great opportunity to increase sales for the brands with an online presence. To maximize this, eCommerce carries out different strategies of communication that allow them to reach more users and to be present with their products or services, for the searches they do. One…
Read MoreHow to do all SEO optimizations without a programmer and save time and money
Get quick and easy #SEO optimization from Google Tag Manager (#GTM) with this unmissable how-to guide. GTM is a tool with many benefits for any online marketing campaign. Ultimately, it changes the way you implement Google Analytics tracking, Google AdWords conversion pixels, or tracking of all types of online advertising, among other things. With this…
Read MoreKeywords: improve your brand visibility and increase your conversions
Keywords are the terms that we choose to highlight in order to be found in search engines. They are a fundamental element in an SEO campaign since they determine the traffic of visitors we attract to our website. On the one hand, keywords are the exact words with which a user searches for what he…
Read MoreSEO migration tips (and how not to lose your site in the attempt)
When talking about websites, whether they are content media or e-commerce, there is a process that is always present and that concerns both the Technology Department and the Marketing Department of a company: website migrations. Here we tell you how to perform them successfully. When thinking about migration, it is essential to know what the…
Read MoreHow to run a link building campaign: a step-by-step guide!
1# ¿What is a link-building campaign? A link-building campaign is the process of increasing the number of links directed to your website, usually accompanied by some sort of overall objective. Assets belonging to the website are used to get those links. The assets can be anything from content and news to products and services. 2#…
Read MoreGoogle Lighthouse: an indispensable tool?
On February 5, Google announced the launch of a new feature in its Lighthouse Chrome extension: SEO audits. Lighthouse is a free Chrome tool used to audit a page’s accessibility, performance, and now other SEO indicators. It is based on open source and accepts public contributions. During analysis, Google Lighthouse simulates a page visit from…
Read More32 questions you will be asked in an SEO interview
Are you looking for a job in SEO? Do you have to select personnel? We talked to Gabriel Ghignone, head of Human Resources at Punto Rojo. Here is what he told us. I’ve never been a fan of judging a candidate’s “qualifications” by their academic qualifications. Of course, they provide a useful overview. However, in…
Read MoreTF-IDF | Term Frequency – Inverse Document Frequency
No doubt one of the three main factors influencing SEO positioning is the content and how it is generated following different optimization parameters. Now, to know how relevant the content of a site is to the query made by the user, the term TF-IDF (term frequency-inverse document frequency) arises, a first cousin of what was…
Read MoreSEO: faceted navigation can be your biggest opportunity
Optimizing faceted navigation, regardless of what your e-commerce sells, is the best opportunity to increase natural search performance. Known as well as guided search, faceted navigation allows you to apply filters to the product list that shows on your page. Choosing product attributes in these filters allows buyers to see what they want to see,…
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