Many services charge you to show you how your keywords rank in Google search results. While there are some free versions, they don’t give you many options to modify your data. Today we are going to show you how to view 100% accurate ranking data so you can measure the status of your SEO efforts.…
Read MoreHow to categorize your URLs, and your competitors’
One of the biggest challenges for an SEO always revolves around value, whether it’s how to show a client the value of the work done or how to extract valuable insights from our data. In today’s post, we’re going to look at how to get a little better at the second point. Google Search Console…
Read MoreHow to use Google Sheets for SEO
Google Sheets is one of the most powerful tools for SEO. It has a great variety of functionalities, and functions to manipulate your data, APIs, and documentation. If you have been using it for a few years, you may have noticed that its formulas are getting more and more complex with various concatenations, conditionals, nested…
Read MoreHow to extract data from SERPs for SEO
Searches bring users and users generate sales. This is why Keyword Rankings reports have been done since SEO was born. Having a tool that monitors and allows you to see the general status of the most relevant keywords to your business is essential for any SEO. There are many Keyword Rankings tools that allow you…
Read MoreHow to calculate the organic CTR of YOUR site
From time to time, some SEO blog posts a list that indicates how likely you are to have someone click on an organic result according to its positioning on Google. These notes usually analyze Google Search Console data from a large number of sites and then average the click-through rate. While this information can be…
Read MoreScreaming Frog: How to analyze your competitor’s internal linking strategy
For those who don’t know it yet, Screaming Frog is one of the most useful tools to audit a site for SEO. It consists of an application that crawls a site by entering the initial URL and then each of its links until it has read the entire site. The result is a lot of…
Read MoreSEO DevTools: 10 hidden functionalities that you didn’t know about
As SEOs, we make use of a large number of tools on a daily basis to perform our audits and other web optimization tasks. As a result, it is not uncommon for our browser to become overpopulated with plugins, extensions, add-ons, and other add-ons that add additional value to the browser. But what not everyone…
Read MoreData Science: How to extract and process data for decision making in your SEO strategy
Data Analytics it’s the science of analyzing raw data and extracting from it patterns and insights that add value to decision making. By raw data, we mean unparsed, unprocessed, and unformatted information. Many algorithms sift through the information for you and return a complete report with insights into what was analyzed. To put it bluntly,…
Read MoreForecasting: how to make a traffic and sales projection for SEO
As we mentioned in our last post, it’s usually hard to show the value of an SEO campaign to a client or potential client. By not being able to see the value of the optimization work or not being able to visualize the return on investment, a client may cancel a campaign or decide not…
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